Fresh Life Initiative (FLI) is an award-winning social venture that makes hygienic sanitation accessible and affordable in Africa’s urban slums for everyone, forever. Our systems-based approach to solving the sanitation crisis involves five key steps: we build a dense network of franchised micro-entrepreneurs, who operate low-cost, high-quality waterless sanitation facilities. We provide critical support services – such as access to finance, training, marketing and business analytics. We collect the waste regularly and safely remove it from the community. Working with our sanitation partners we convert the waste into valuable by-products, such as organic fertilizer and renewable energy. Finally, we sell the by-products to Kenyan farms. Since November 2011, we have launched over 3000 Fresh Life Toilets to a network of 2500 micro-entrepreneurs and we collect and convert over 9000 tons of waste annually. Role:The Assistant Marketing Manager will be responsible for generating and sustaining high consumer usage of Fresh Life Toilets, while supporting the sales team to increase franchise uptake of the Fresh Life Toilets.
About the RoleTo accomplish these goals, the Assistant Marketing Manager will work collaboratively with the other FLI field teams to implement viable marketing initiatives aimed at generating demand for franchise uptake; implement community-wide branding and sanitation awareness campaigns; strategize and execute marketing initiatives to support Fresh Life franchisees in attracting users; and measure effectiveness of all branding and marketing activities.
Responsibilities
Key Duties/Responsibilities:
Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Coordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design team and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analyzing potential strategic partner relationships for company marketing.
Requirements:
Bachelors degree in marketing or business related discipline
Proven experience in designing and implementing consumer marketing & branding activities
Ability to conduct consumer research
Ability to develop and implement data-driven strategies to increase customer acquisition and retention
Excellent verbal and written communication skills
Collaborative working style, with ability to lead and inspire teams including temporary field staff
Fluent in English and Swahili
Good knowledge of MS Office applications including ability to analyze data, develop presentations and reports
Good understanding of the urban informal settlements market, including ideal marketing strategies and channels
Passion for creativity and innovation
Required documents (Mandatory)
Copy of National ID
Academic transcripts
Academic certificates
Letter of recommendation (from school or previous employer)
KRA Pin
NHIF
NSSF
Police Clearance
HELB
We offer an interesting and challenging position within a multicultural and dynamic environment, selling a product that makes a significant positive impact, working with a highly motivated team who is passionate about the cause.
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 2 years
Required languages:
English (Spoken: fluent | Written: fluent)
Mandatory attachments
Please have a scan or photo of these documents ready when you start the application:
Self-prepared CV file
- the employer wants to see a CV that you have prepared yourself
Education certificate
- the official certificate for your highest education
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