3. Essential Minimum Qualifications and Professional Experience Required- University degree in Marketing; E-Commerce; Business Administration; Computer Science; Communications; or other relevant field plus 3 years (or 2 years relevant experience with Graduate degree; or 1 year relevant experience with Doctorate degree) in performance-driven digital marketing or digital fundraising;
- Proven work experience with using paid digital media channels including programmatic, search, social to raise funds, build a customer database and increase lifetime value;
- Experience with developing digital and social media campaign strategies and marketing plans for the purposes of donor acquisition and development;
- Strong knowledge of all key digital channels and their roles in donor engagement, conversion and development;
- Experience in running lead generation and conversion campaigns;
- In-depth understanding of media buying and digital acquisition including working with media agencies and critiquing plans and reports.
- Strong knowledge of web analytics platforms such as Google Analytics 360; Ideally have held/hold a Google Analytics Individual Qualification Certification;
- Vast knowledge of digital measurement metrics, and experience with producing performance reports for senior stakeholders;
- Experience in developing and critiquing media plans and campaign reporting, and using data to improve fundraising performance;
- In-depth understanding of e-commerce and conversion methodologies;
- Strong experience with using email, SMS and other digital communications methods to increase loyalty and funds raised from existing donors;
Responsibilities
- Manage PSP Africa¿s digital fundraising and donor development programs. This includes overseeing and optimizing all aspects of digital, fundraising and marketing including paid media approaches, lead generation and conversion campaigns, and digital supporter retention and development activities (including email and SMS marketing). It also involves monitoring and reporting on key digital KPIs and developing new testing strategies and optimization mechanisms to ensure effective growth and ROI from digital fundraising activities;
- Develop the strategy and execution of digital marketing in key regions. Coordinate the set-up of digital marketing tests (including set up of infrastructure and tagging), manage and optimize paid media activities, monitor fundraising results and optimize paid marketing activities, and develop follow up donor journeys and e-appeals;
- Develop and implement multi-channel lead generation and conversion strategies to convert non-financial supporters into donors. Use paid digital media, mobile money, SMS, email and other digital channels and techniques effectively to convert and retain new donors;
- Ensure digital fundraising opportunities are effectively capitalized on during emergencies and key media moments;
- Support the Regional Digital Fundraising Officer to manage the relationship with the regional digital media agency and feedback on digital media plans and campaign reports to ensure that digital acquisition targets are being effectively met;
- Support with the development and coordination of regional digital campaigns and initiatives for lead generation and donor acquisition;
- Follow and identify digital trends and tools that can impact UNHCR¿s digital engagement approach in Africa;
- Coordinate support from HQ digital units, and engage key stakeholders in the region (such as communications colleagues, regional office staff etc.) as required for the benefit of the digital fundraising program;
- Develop annual plans and investment applications for digital marketing activities;
- Monitor digital fundraising channel budgets and income, and ensure that digital budgets are being used effectively to meet long and short term fundraising KPIs. Ensure accurate reporting and monitoring;
- Produce internal reporting related to digital, including quarterly fundraising reports
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 3 years
Required languages:
English (Spoken: fluent | Written: fluent)
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