Brand Manager At Astrazeneca

Details of the offer

Typical Accountabilities
Some areas of focus for this role will include:
Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
Launch excellence for new indications and new brands allocated to you.
Designs, implements and evaluates marketing activities of the assigned brand, which may include a distribution channel solutions.
Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
Liaises with cross-functional team members and external agencies to ensure full communication and success of marketing plans.
Responsible for the budget of the assigned brand(s) and must have an outlook with corporate sustainability in mind.
Be the product, competitor and market expert of the assigned brand.

Essential Skills And Experience Required
Completed Bachelor's Degree in Scientific Field or related
Experience managing complex projects.
Minimum 2 years proven Brand management experience
Experience in launching new pharma products in a market.
Previous specialty care experience
Sales experience
Ability to travel.
Fluency in English is required.
Experience in Insight/Market Research & brand forecasting.


Source: Myjobmag_Co

Job Function:

Requirements

Brand/ Social Media Manager At Tech Trail It

Job Description We are seeking a creative and talented Social Media Manager to oversee our social media platforms. In this role, you will create engaging con...


From Tech Trail It - Nairobi Area

Published a month ago

Brand/Social Media Specialist At Tech Trail It

We are seeking a creative and talented Social Media Manager to oversee our social media platforms. In this role, you will create engaging content (both text ...


From Tech Trail It - Nairobi Area

Published a month ago

Communications Officer At The Science For Africa Foundation

Strategy Development and Implementation Develop and execute a communication plan and annual work plans that align with the overall goals of the initiative. I...


From Ion - Nairobi Area

Published a month ago

Marketing Coordinator At Peponi House Preparatory School

Profile and Job Description The role of the Marketing Coordinator is to support the Director of Marketing and the Marketing Department in the development and...


From Ory School - Nairobi Area

Published a month ago

Built at: 2024-11-02T23:46:48.467Z