Business Development And Marketing Manager

KUSCCO Mutual Assurance Limited was incorporated in Kenya in January 2019 and is a subsidiary company of KUSCCO Ltd with a vision To be the leading insurer committed to quality with unwavering client focus.”In order to strengthen our Marketing and Brand awareness, the company wishes to recruit an experienced, dynamic and innovative Business Development and Marketing Manager

Responsibilities

Develop and implement business development strategic plans in line with the organizational strategy.
Develop annual marketing initiatives that support the organizational objectives, implementing the marketing campaigns to support the objectives and updating marketing strategies based on market dynamics.
Coordinate the development and delivery of KUSCCO Mutual product specific and value add marketing information including presentations, factsheets, strategy briefs, commentaries, multi-media updates, brochures & digital marketing deliverables.
Be in charge of the marketing budget and optimize on spend to ensure return on investment. Report on all marketing functions to management and oversee the daily functioning of the department
Identifying strategic partnerships and potential marketing alliances for the organization.
· Meet customer service financial objectives by forecasting requirements;
preparing an annual budget; scheduling expenditures; analyzing variances and
initiating corrective actions.
Create and build KUSCCO Mutual brand ensuring that it becomes a household name.
Monitoring brand attributes implementation and ensuring their consistency throughout the organization.
Spearhead consumer profiling database of intermediaries targeting increase of revenues per account
Implement approved advertising, branding, promotional and marketing activities.
Organize and coordinate advertising/product campaigns with mass media, press releases and public relations activities with targeted communications including brand awareness and visibility.
Manage content creation, delivery and engagement on social media, increasing visibility for new and existing products.
Improves customer service quality results by evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results and implementing recommended changes.
Keep abreast with industry trends/issues and regulatory developments within the region and beyond.

Job Requirements
Required education
: Bachelor's degree

Required relevant work experience
: 7 years

Required languages:
English (Spoken: fluent | Written: fluent)
Want to see how you rank against other applicants?
Get detailed analysis on Fuzu Instant Feedback
YouVS
Sign up to learn more