The Demand Generation Lead is a full-time position for an upcoming award being solicited through USAID/Kenya & East Africa to promote Private Sector Opportunities to a Fully Private Care and Treatment. USAID/Kenya & East Africa’s Health, Population, and Nutrition (HPN) Office has realized the need to expand their approach to private sector engagement, and the paradigm of their relationships to be more transformational and private sector led. In line with USAID’s new Private Sector Policy, USAID/KEA’s office has prioritized the following areas to engage the private sector to reshape the healthcare supply in Kenya using market-based approaches that will increase access and contribute to a sustainable health system: 1.) Expand and strengthen supply chain partnerships; 2.) Increase the availability of small-scale private sector health providers; 3.) Increase access to financing for private health sector firms; and 4.) Harness ICT/digital health private sector opportunities to scale up health delivery. The Demand Generation Lead will support the project team by providing program management and oversight to specific technical tasks and activities, largely focused on demand generation.
Master’s Degree in public health, social sciences, international development, or in a related field.
Extensive professional experience working in the areas of demand generation, behavioral science or communication for development, providing technical assistance in generating demand to improve the effectiveness of public health services
Extensive experience in the areas of private sector health service delivery, focused on demand generation.
Demonstrated experience providing capacity building and training at individual and organizational levels.
Demonstrated strong understanding of Kenyan healthcare system, with experience living and working in Kenya preferred.
Experience in development and implementing demand generation interventions with a demonstrated track record of achieving results
Demonstrated experience with collaboration, learning, and adapting (CLA), with specific experience identifying and adapting best practices to specific project contexts.
Promote sustainability of project activities with effective networking, coordination, and linkages to other programs, partners and counterparts, capacity building of project staff, and institutional strengthening of IPs and private health care providers.
Familiarity and experience with USAID guidelines and regulations.
Fluency in English.
Responsibilities
Analyze demand for and challenges of increasing selected health services and provider behavior in responding to unmet needs through the private sector
Works with project team to provide strategic guidance on demand generation in the project focus provinces and oversees technical approach to advocacy for the project.
Leads the design and implementation of communication strategies and demand generation interventions to increase uptake of health services offered by private sector
Identify challenges and bottlenecks, effective prioritization of established or innovative solutions to demand generation and proactively addressing any delays/breakdowns/impediments to enhanced demand generation
Formulate locally appropriate demand generation strategies and tools using a mix of effective communication channels based on national models, templates, and standards, based on local analyses, or developed by other relevant projects
Develop and implement a capacity building plan for local partners to apply BCC strategies for FP/MNCH services
Supervise the design and development of qualitative and formative research including the establishment of performance indicators and measures to monitoring and record outcome and impact data
Establish a robust monitoring and evaluation framework for demand generation, with effective metrics that can be adapted according to country priorities and needs
Identify, develop, and sustain partnerships for innovative demand generation with the potential to increase coverage in an equitable and sustainable fashion at national and provincial levels
Support innovation in the areas of demand generation by building partnerships and promoting testing, learning, and scaling of innovative approaches, sharing learnings with partners to achieve broader scale up
Initiates and participates in evaluation of targeted demand generation strategies and assessment activities with the goal of improving project outcomes.
Identify technical assistance needs and training resources among project staff, partners, government counterparts and beneficiaries and coordinate technical assistance provision
Oversees the development, testing, and implementation of training curricula and tools related to demand generation.
Works closely with stakeholders, IPs, and the project team to identify and address challenges in private sector health service delivery.
Supervise/support local partners promoting community participation as part of integrated community interventions
Contribute to annual work planning process in close collaboration with project team.
Ensure compliance with USAID operational policies and regulations.
Excellent writing, reporting, and presentation skills in English.
Job Requirements
Required education
Required relevant work experience
Required languages:
