About World Animal ProtectionWe are World Animal Protection. For over 50 years, we have moved the world to protect animals. We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution. We are active in more than 50 countries. We work with governments, local partners, animal welfare organisations, businesses and communities to find practical ways to prevent animal suffering and cruelty worldwide. We collaborate with international bodies including the Food and Agriculture Organization, the United Nations Environment Programme, the Council of Europe and the World Organisation for Animal Health (OIE). Through our work, we seek national and international policy change to improve the lives of billions of animals, because animal protection is a fundamental part of a sustainable future. Main Purpose of the role The Digital Communications and Content Officer supports World Animal Protection’s strategy to move the world to protect animals by producing compelling stories and content for digital channels which engages and inspires audiences to take action which helps protect animals. The role produces high quality visual and written content to drive engagement across World Animal Protection’s digital and social media platforms, working closely with marketing, communication, fundraising and campaign colleagues to help raise the profile of our organization on a regional level, grow our supporter base, and engage a community of supporters ready to end animal suffering on a global scale. Accountabilities The Digital Communications and Content Officer is accountable for deepening supporter engagement which supports our campaign and fundraising objectives across digital channels. The role is responsible for developing and implementing communication plans, producing effective and compelling digital content and monitoring and analyzing the effectiveness of our digital engagement strategies.The role is responsible for updating the website, leading in supporter acquisitions through all social media platforms. The role holder is responsible for complying for leading all digital marketing campaigns, The role holder will comply with the organisation’s policies and procedures.**Skills and Experience Essential Substantial experience creating compelling multimedia content for digital channels including writing for information and interaction content for the web, social media and emailSkilled using tools to manage and create content including content management systems, email marketing systems and social media monitoring and management toolsSkilled in gathering data on digital activity, analysing and interpreting results including use of Google Analytics and performance dashboardsExperience reporting on and conducting analysis of digital engagementExperience of gathering information, data and raw content from a range of sources within and outside an organisationExperience working to tight deadlines to deliver high quality contentExperience of usability testingKnowledge of legal and statutory requirements for digital content including accessibility, transparency and data protectionExperience with data management, segmentation and email optimization techniquesExperience maintaining efficient administration systems including schedules and reportsAbility to work with people from different cultural backgrounds, in different cultural settings and time zonesQualifications Degree in communications, marketing, public relations, digital marketing, or equivalent work experience Desirable Familiarity with SMS marketing Familiarity with Drupal Content Management Systems Familiarity with Marketo Email marketing platform. Knowledge of animal welfare issues.
