Ref:ZU/10/25/101
In line with our commitment to bring on board talented and motivated team members, we are seeking to recruit a suitably qualified candidate to fill the position of aDigital Content Administrator.
The ideal candidate is a character with high interest in social media, a tech enthusiast, a self-driven professional with good analytical and report writing skills with a keen eye on details. S/he must be a highly committed individual who is a team player, proactive, customer focused and dedicated to offering service while providing solutions and support in a timely manner. S/he must be committed and able to go the extra mile.
Duties and Responsibilities
Reporting to the Digital Marketing Executive, the position holder will be responsible for the following amongst others:
Write, edit and publish original stimulating content for the interwebs (websites, portals, blogs, videos, social media posts, email campaigns, podcasts, e-books, whitepapers, and more) that motivates, inspires, educates, informs and sells.
Prepare well-structured drafts using Content Management Systems.
Proofread and edit blog posts before publication.
Local directory submissions, content creation and linking (Helped with PR).
Maintain close links with other parts of the University teams to ensure coherent delivery of activities aligned to the online marketing strategy.
Assist in the creation of mock up email campaigns layout, for online promotion.
Assist in getting visibility of our website, brand and social media platforms.
Become an influencer who makes an impact on the University and within the industry through the production of eye/ear catching multimedia content rendered on diverse digital platforms and other; people’s blogs, company Facebook fan page and forums.
Assisting the marketing teams (offline and online) in identifying needs and gaps in order to develop content for advertising campaigns that generate results.
Test and implement various search engine marketing techniques.
Analyze the website for improvements, have an in-depth knowledge of keyword research.
Analyzes, reviews and implements changes to our websites so they are optimized for search engines.
Ensure uptime of all our online portals on a daily basis.
Updating of our website CMS, plugins and modules.
Assist in getting visibility of our website, brand and social media platforms.
Back linking, building internal and external links to the website by ensuring we are listed in the top commanding online databases.
Conducting Search Engine Optimizations (SEO).
Coordination with designers/brand to complement text with images, graphics and charts.
Management and monitoring of external directories, listings partner websites and other external platforms holding our information including but not limited to Wikipedia, regulatory bodies etc.
Qualifications
A Bachelor’s degree in Journalism, Mass Media and Communication or similar field is preferred.
Must have acquired practical skills and relevant qualifications in, WordPress, Adobe Creative Suite, HTML, CSS, Java, PHP and Web-related languages.
2 – 3 years of related experience working with web development and digital marketing content.
Proven track record of writing, with experience in making complex topics understandable and engaging.
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
Experience with A/B and multivariate experiments.
