Digital Content Marketer

Details of the offer

The Offer Opportunity within a company with a solid track record of performance Work alongside & learn from best in class talent Strong opportunities to progress your career The Job You will be responsible for : Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
Developing and managing the editorial calendar to ensure deadlines are met.
Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
Managing relationships with external marketing agencies.
Ensuring consistency of brand voice, style and tone across all content.
Driving performance marketing via SPECIFIC_EXPERIENCE.
Planning and executing viral marketing campaigns across a range of social media platforms.
Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
Developing and managing the editorial calendar.
The Profile You have at least 1 year experience ideally in Content Marketing or Digital Marketing within Real Estate industry.
You have the ability to develop engaging content for a wide range of audiences.
You are a creative marketing professional, preferably with a strong content creation and writing background.
Experience within would be a strong advantage.
You are highly goal driven and work well in fast paced environments You possess strong analytical skills and are comfortable dealing with numerical data You are a strong networker & relationship builder The Employer Our client is proud to be premier, leading Design and Build Construction Company in Kenya , with over 10 years of experience delivering exceptional building solutions.
Our client expertise spans residential buildings , commercial developments , industrial projects , and estate developments .
Our client specializes in house plans, project planning, building construction, renovations, extensions, plumbing and drainage services, as well as the design and construction of institutional and commercial office buildings.


Nominal Salary: To be agreed

Source: Talent_Ppc

Job Function:

Requirements

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