Digital Marketer

Qualifications for the Digital Marketing Officer Job
Bachelor’s Degree in marketing
Professional Training in Marketing would be an added advantage
Over 3 years’ in a similar/related role
Required skills
Marketing
Advertising
Digital content development and editing (social media, blogs, etc.)
Public Relations
Market research, intelligence
Competencies & Interpersonal Skills
Negotiating skills
Public relation skills
Good communication skills
Good interpersonal skills
Customer care skills
Creative and innovative
Assertive and focused person
Sales and marketing skills
Digital Marketing Officer Job Key Duties and Responsibilities
Coming up with digital marketing strategy for the school.
Increasing revenue through enrolling new students.
Coordinating events within the school as a revenue line.
Identifying marketing opportunities by identifying consumer requirements, ability to conduct a SWOT analysis, and establish targeted market share.
Improving product/service marketability and profitability by researching, identifying and capitalizing on market opportunities.
Enhancing social media presence of the school
Identifying product/service improvements or new products/services by remaining current on industry trends, market activities and competitors.
Creating awareness of the School in the market for proper positioning.
Preparing promotional event flyers for school Events.
Confirming with HODs on the upcoming events and posting them on the website and social media platforms.
Developing customer satisfaction programs.
Improving total quality of the school in liaison with other managers.
Ensuring awareness of the School events and services to the existing members.
Maintaining and updating information on the school’s website.
Preparing and supervising the production of publicity brochures, handouts, direct meal leaflets, promotional videos, photographs, films and multimedia programs.
Managing Media and information dissemination.
Any other duty as may be assigned from time to time.
The main aim is to further our vision of becoming a global talent nurturing center.