Digital Marketing Executive

Job Advertisement: Digital Marketing Executive Location: Kajiado, Kenya Experience Level: Mid-Level | ? Experience: 3+ Years? About UsAllenbridge is a leader in the ballast construction industry, committed to delivering exceptional value to our customers.
We're looking for a creative and results-driven *Digital Marketing Executive* to lead our digital strategy, enhance customer engagement, and create impactful campaigns.
Key Responsibilities Content Creation: Design engaging, multi-platform content strategies for social media, email, and websites.
Campaign Management: Plan, execute, and evaluate high-performing marketing campaigns.
SEO & Optimization: Drive organic traffic and lead generation through SEO and web content improvements.
Analytics & Reporting: Monitor performance, analyze data, and refine strategies to meet ROI and KPI targets.
? ? Customer Research: Gather feedback to refine customer personas and customize marketing strategies.?? Email Marketing: Develop, schedule, and track email campaigns to boost engagement and conversions.