Digital Marketing Intern

Are you looking for an exciting opportunity that will enhance your skill set? And are you ready to exercise those creativity muscles? Do you have the following qualities, attributes and skills?• Ability to take initiative, employ good judgment, and manage projects from beginning to end.

• Excellent writing, editing, and proofreading skills

• Exceptional ability to manage details

• Ability to multitask in a fast-paced environment.

• Ability to meet deadlines and to anticipate next steps or needs

• Work effectively both independently and as part of a team.

• Understands and can utilize emerging platforms, digital media, and web/social media

• Management and measurement tools (e.g. Hubspot, Google Analytics)

• Adobe Creative Suite experience a plus

• BS/MS degree in marketing or a related field

• Experience in setting up and optimizing Google AdWords campaigns but not a must.

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

Responsibilities

• Work with the Sales Director to refine social media strategy and best practices.• Assist in managing social media channels (Facebook, Instagram, and YouTube) and the editorial content calendar to ensure content is timely, relevant, and engaging.

• Prepare weekly updates and reports to track growth and success rates of campaigns.

• Keep up to date and informed on new social media trends and adapt accordingly

• Ensure proper messaging is being executed online.

• Assist with website copywriting, proofing, and updating as needed.

• Work with the Sales Director to plan and execute all digital marketing, including SEO/SEM, social media, search, and display advertising campaigns.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

• Brainstorm new and creative growth strategies.

• Plan, execute, and measure experiments and conversion tests.

• Collaborate with the Sales Director and the internal teams to create landing pages and optimize user experience.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• In liaison with the Sales Director be able to instrument conversion points and optimize user funnels.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements
Required education

Required relevant work experience

Required languages: