We have been measurably improving the health of Kenyans since 1989. Our approach harnesses the vitality of the private sector to improve health outcomes for “Sara” – our archetype that focuses our interventions. We address the most serious health challenges affecting resource-poor and vulnerable communities in Kenya, including HIV/AIDS, reproductive health and family planning, and the greatest threats to children under five including malaria, diarrhea, pneumonia and malnutrition.
We are looking for an experienced and result-driven Digital Marketing Lead to join our awesome team!
You will be responsible for working with the social enterprise team and digital agencies to set up and manage the company’s overall digital marketing strategy, plan, execute and analyze digital campaigns for a recently created Social Enterprise Business in Kenya.
You will manage social media campaigns, content calendars, maintain the company’s content, among many other tasks. You will also be responsible for measuring the effectiveness of various marketing campaigns.
You will also be responsible for guiding other marketing positions on the team.
Digital marketing strategies are extremely important to our success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and passion for digital technologies, live and breathe digital marketing and digital marketing channels.
Sound like you? Right, Read on.
Your contribution
Designing strategies for customer acquisition and retention**
Work closely with the SE Digital lead to design a digital eco system and communication strategy
Develop and monitor smart Key Performance Indicators (KPIs) to measure Return-on-investment (ROI) of all digital investments**
Developing digital media plans, to support achievement of business objectives**
Work with the marketing team to develop annual digital media plans
Translate annual plans into specific monthly/quarterly work-plans and budgets
Apply marketing research to learn and understand emerging trends, technologies and innovations in the digital space and use insights to regularly optimize the plans, communicating knowledge clearly and concisely
Collaborating with the creative and or digital agencies, for development and timely execution of content calendars and media planning/buying**
Work with the SE digital lead and the digital agency to develop the digital strategy, including content calendars, Design, build and maintain our social media presence
Manage online spend, through optimal media planning and buying
Execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns as per plans and timelines
Coordinate effectiveness with key stakeholders
Ensure the adoption of relevant social media techniques and best practices across all channels and brands**
Evaluating digital marketing campaigns and investments**
Regularly gather data and insights to understand what’s working well and areas that need further focus to improve the consumer experience online
Measure and report performance of all digital marketing campaigns and assess against business goals.
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate
What are we looking for?
The basics
Post-Graduate qualification in Business Management or Mass Communications – specializing in digital marketing
Preferably, a diploma or certificate course in digital marketing
3-5 years of experience in planning and executing digital campaigns from either FMCG or pharma sectors.
Strong understanding of all things digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Technical know-how for designing, executing, monitoring, and evaluating digital campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google AdWords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
What would get us excited?
Team player and problem solver.
Excellent communicator
Good report writing and presentation skills
Project Management skills
Attention to detail
Strong analytical and organizational skills
Up to date with the latest trends and best practices in online marketing and measurement
