Digital Marketing Manager

Education & Professional Certification
· A Bachelor’s Degree in Communication, Marketing or relevant field
· A Master’s Degree is an added advantage.
Essential experience
· A minimum of 2 years relevant experience at a similar role

Responsibilities

DUTIES & RESPONSIBILITIES OF THE JOBS
1. To perform research on current benchmark trends and audience preferences
2. To design and implement a social media strategy to align with business goals
3. To set specific objectives and report on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like academic, sales and customer service to ensure digital brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts’ and design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications

Job Requirements
Required education

Required relevant work experience

Required languages: