Overall Purpose of the Job
Reporting to Head of Marketing, the Digital Marketing Manager will be responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
Key Accountabilities
Build, plan and implement the overall digital marketing strategy for: Website Marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing. & Manage the strategy
Collaborate with internal teams to create landing pages and optimize user experience o Instrument conversion points and optimize user funnels
Design, build and maintain our social media presence while Managing and overseeing various digital marketing channels & oversee all the company’s social media accounts
Prepare and manage the digital marketing budget while measuring Measure ROI and KPIs
Increase the overall SG brand awareness through various digital outlets; Improve the overall online presence, Social media marketing campaigns, Ensure consistency with all brand messaging
Promote the SG Products and Services; Search Engine Optimization, Pay Per Click Advertising, Conversion Rate Optimization, Display Advertising & Email Marketing
Identify trends and insights and optimize spend and performance based on the insights through research and forecast future sales and performance trends. Keep abreast with industry and market trends and best practices & research competitors and provide suggestions for improvement. - Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage and train the rest of the digital team by Leading supervising and motivating members of the digital marketing team
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) through the us Use of advanced metrics to measure the success of a marketing campaign;
Track and measure digital Strategies, social media strategies, SEO and Google Analytics metrics and provide report
Person Specifications
Academic and Professional Qualifications
University degree in marketing or a related field is required.
Certificates in fields related to digital marketing and website development/optimization are also helpful.
Google certification is a plus
Experience
A minimum of 5 years’ experience in a digital marketing or advertising position.
Social media marketing experience is beneficial. Experience with website building and optimization is a plus
Proficient in common marketing technologies (Google Analytics, CRM, CMS, & Marketing Automation) with a Solid understanding of HTML, CSS, and JavaScript is required
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns with Experience in optimizing landing pages and user funnels
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Up to date with the latest trends and best practices in online marketing and measurement
Strong analytical skills and data-driven thinkingx
The ability to excel in a fast-paced, competitive environment
Outstanding communication and interpersonal skills.
