Bachelor’s degree in Marketing, Communication, Business Management or Public Relations or related field form a recognised university
A minimum of 6 years in the marketing 3 of which must be in digital marketing
Prior experience in working with the private sector and networking with business entities, governmental and non-governmental organisations
Skills in website development
Excellent communication, writing and reporting skills required
Photography skills an added advantage
Certification in graphic design
Responsibilities
Local Resources Mobilization 30%
Develop a marketing plan for Inuka Angaza based on the cultivation plan
Develop campaigns to enhance visibility using media that will highlight WVK's work using life transforming and impactful success stories
Regularly update the WVK/Inuka Angaza website to reflect updated content
Work with National Office and field teams to brainstorm new and innovative strategies.
Ensure the use of quality photos and other digital marketing tools to that will inspire local donors
WVK Brand Visibility 15%
Lead the development of the WVK website and ensure it is updated with appropriate marketing content
Support in the preparation of written material, internal newsletter, press releases, media briefings and other communication products
In conjunction with the communication team, engage with the appropriate mainstream media
Keep WVK actively on social media through content shared via twitter, face book while updating with the donors
Develop a mechanism for engaging Kenyans in the diaspora
Manage Customer database 15%
Lead the development of a digital system to reach out to the Kenyans in the diaspora as a potential funding source
Lead the day to day running of the CRM platform
In conjunction with communications, develop a resource base of influential Registered Children Alumni produce documentaries where their life stories are documented and used for marketing purposes
In conjunction with communication and the field teams, identify potential stories of need for marketing.
Stories and documentaries 20%
Develop a database of documentaries and stories for use as and when an opportunity arises
Evaluate important metrics that affect website traffic and target audience
Work with the field NRD point persons to develop capacity in marketing to support fund raising initiatives.
Support the fund raising events organized in the field
Work with mainstream media to broadcast WVK life transforming stories for purposes of visibility
Social Media Engagement 15%
Design and oversee aspects of WVK's digital marketing for local resource development (LRD) including marketing database, email, and display advertising campaigns
Develop and monitor campaign budgets
Plan and manage National Resource Development social media platforms
Prepare accurate reports on marketing campaigns overall performance for LRD
Coordinate with advertising and media (external engagement) to improve marketing results
Identify latest trends and technologies affecting LRD for informed decision making
Others 5%
Participate in committee & Task forces requiring security input or guidance.
Any other duty that may be assigned by the supervisor or designee
Job Requirements
Required education
Required relevant work experience
Required languages:
