Digital Marketing Officer At Hf Group

Principle Accountabilities
Execute the digital marketing strategy aligned with the short & long-term awareness and engagement strategies for the respective campaigns against KPIs
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Collaborate with graphic designer to plan and develop the content style and design as well as develop creative content within brand guidelines
Co-ordinate and execute the in-house production of audio-visual content for internal and external use
Execute effective engagement and media buying & monitoring strategies to drive traffic to HF's Website, Properties Microsite, Social Media Platforms & other digital channels
Execute SEO, SEM, Bid marketing and other web enhancement strategies
Generate reports & requisite insights from the various digital marketing campaigns based on pre-agreed metrics and KPIs to inform brand and business strategies
Provide insights from digital media sentiment and social listening tools to inform strategy
Conduct market research, analyse trends and technologies to identify new opportunities and improve campaign performance
Generate regular industry and competitor reports & insights to inform strategy
Ensure all content complies with the regulatory requirements (e.g. copyright and data protection laws)
Liaise with CX and to ensure timely responses and resolution for social engagements
Liaise with various business and project teams to get feedback and insights on leads generated

Key Competencies and Skills
General Competencies
Excellent written and verbal communication skills
Analytical skills
Self-starter and ability to work with minimal supervision
Good interpersonal skills
Attention to detail
Effective time management and planning
Solution-oriented

Technical Competencies
Strong digital marketing strategy development & execution skills
Strong understanding of digital marketing channels and effective engagement and media buying opportunities
Strong content creation skills for static and audio-visual content
Presentation and report writing skills
Excellent copywriting skills
Strong understanding SEO, SEM and bid marketing principles and management
Digital media buying strategy & buying skills
Competency in new digital media platforms and tools
Basic technical knowledge of HTML, web publishing as well as UI/UX design
Excellent analytical skills and experience with web analytics tools (e.g. Google, data analytics, adobe analytics)
Hands-on experience with MS Office Suite, WordPress etc
Knowledge of design & motion graphics applications such as Canva, photoshop etc

Minimum Qualifications, Knowledge and Experience
Academic & Professional
Bachelor's Degree in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field

Experience
3 years' experience in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field