The jobholder will be responsible for growing and managing our online presence in order toincrease brand awareness and enhance the marketing efforts
• Bachelor’s degree in Marketing, Communications or related field.• Certifications such as Google Analytics, Google Ads, Facebook Business Manager, or other
digital marketing certifications are highly desirable
Experience
• 3 years of Digital Marketing experience
• Experience executing and/or leading digital marketing programmes end-to-end
• Detailed knowledge of the key digital performance marketing channels and experience in
executing and optimising campaigns using standard tools e.g. Google Analytics, Google
Ads, Facebook Business Manager
• Understanding of the digital marketing and advertising technology context and digital
agency landscape
• Project management skills/ability to multitask and prioritise
• Ability to analyse data and communicate results and insights to support customer
acquisition and retention.
• Management of social media channels to foster brand affinity, quality engagement and
growth
• Experience of working with external vendors to deliver results
Responsibilities
Digital Marketing Strategy• Develop and implement digital marketing strategies
• Lead the internal communications digitization agenda by setting up and managing the
intranet.
• Create the content strategy, ensuring it reflects fresh ideas and approaches
• Support the website strategy to drive lead generation and impact sales
• Management of day to day social media presence, content distribution and curation
on all social media platforms
• Manage the digital marketing agency to ensure timely delivery of high-quality work in
line with the business needs.
• Drive brand connection and product uptake by running engaging and relevant digital
marketing campaigns from brief to final output, working with internal clients and third
party agencies.
• Track and measure ROI of digital marketing initiatives and campaigns
Channel Support
• Work with HODs to assist with the successful execution of digital marketing programs,
campaigns and product launches to raise awareness and/or generate leads
• Measure and report performance of all digital marketing campaigns, and assess
against goals
Marketing Operations & Planning
• Ensure timely delivery of weekly, monthly, quarterly and annual reports.
• Participate in the development of the integrated annual marketing plan in
collaboration with the other stakeholders and monitor marketing expenditure
• Participate in managing external vendors and manage the enforcement of SLAs
Risk and Governance
• Ensure that all activities and duties are carried out in full compliance with regulatory
requirements, internal governance policies and standards
• Build and maintain an effective social media crisis & reputation management plan
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 3 years
Required languages:
English (Spoken: fluent | Written: fluent)
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