Job BriefThe Digital Marketing Specialist charged with the responsibility to develop implement, track and optimize our digital campaign across all digital channels. The successful candidate will be expected to develop digital marketing strategic plan, execution plan and sales budget.Duties & ResponsibilitiesDevelop digital marketing strategic plans and aggressive execution plans, and position digital marketing as the leading distribution channel in the companyPlan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertisingMaintain the company social media presence across all digital channelsDevelop performance measurement metrics against market/industry benchmarksRegularly measuring and reporting on the performance of all digital marketing campaignsPlan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsBuild a large database of existing customers including Developers, Contractors, fundis, Hardware Shops, Agribusiness Farms, Movers database, internet generated customer data and any database which may be relevant in achieving the e-mail marketing objectives.Develop measurable KPIs for the digital marketing teamDesired QualificationBachelor Degree with Post graduate diploma in professional Digital Marketing.Diploma in ICT and proven working knowledge of computer skillsAt least 5 years of experience in digital marketingExperience in sales & marketing would be added advantage.Good Knowledge of latest digital marketing trendsKey CompetenciesDemonstrated experience in using digital marketing to drive sale revenue growthVery good Business Data Analytics skills which is relevant in decision makingProven success in Content Creation that will pull the targeted audience to the brand and for the audience to effectively engageProven success in implementation of effective Search Engine Optimization & Search Engine Marketing to support all levels of digital marketingVery good Customer Relationship Management Skills, which helps to monitor and maximize customer experienceGood Communication Skills which help to spread impactful messages, establish trust and build relationships with prospectsVery good understanding of the Social Media Marketing skills and how this can help the company establish its presence in the Social Media Space in order to achieve set KPIsE-Mail Marketing Skills– continuously develop large customer and prospects database for effective e-mail marketing using the relevant toolsKnowledge of Basic Design Skills would be added advantage, including visual content creation, videography and good knowledge in Adobe Creative Suite, Canvas, Inkscape etc. would be helpfulA Team Player and good Interpersonal SkillsGood appreciation of Emotional Intelligence in people management and good time management skills.
