Digital Marketing Specialist – Digital Leadership Program

McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world’s leading businesses, governments, and institutions. Qualifications Digital educational background with a strong GPA0-3 years of work experienceProven track record in digital field (Bootcamps, workshops, etc.)Experience managing conversion rate optimization and A/B testingDeep understanding of the ad-tech ecosystem with hands on experience with bid managers, ad-servers, DMPs and DSPsDemonstrated aptitude for analyticsStrong track record of delivering customer acquisition performance – managing performance marketing channels (SEM, paid social, display/programmatic, affiliate, email)Experience utilizing first and third party data for segmentation, audience creation, targeting and personalizationExperience with marketing analytics and attributionAbility to think quickly and critically on a broad range of digital marketing topics across various verticalsExcellent written and verbal communication skills; ability to communicate with senior marketing leaders and IT leadersFluent in EnglishWillingness to travel Who You’ll Work WithYou’ll join the Casablanca, Morocco office as part of the McKinsey Digital practice, which brings together the best of McKinsey’s digital capabilities to help our clients use digital technology to transform their businesses.