Bachelor’s degree in Journalism, Communications, Marketing or any other related field from a recognized university.Diploma or Certificate programmes in digital marketing.Minimum 5 years’ social media experience including planning and managing content in a corporate or agency setting.Basic graphic design, photography will be an added advantage.Deep knowledge of the different digital media platforms and their unique features.Strong written and verbal communication skills and must have a thorough understanding of social media management and strategy.Experience selecting, creating and guiding visual content for the web such as photos, banners and video.Experience in using various analytics tools.Experience creating and managing a website style guide.Strong knowledge of web analytics and how to use data for performance improvement.Knowledge of HTML and experience with popular content management systems.Strong knowledge of web analytics and how to use data for performance improvement.Adobe Creative Suite proficiency will be an added advantage.Principle Accountabilities:Strategy, Optimization, and MeasurementDevelop, implement and manage the Kenya Airways digital media platforms including Kenya Airways’ website and social media platforms.Define most important social media KPIs.Monitor SEO and user engagement and suggest content optimization.Measure the success of every social media campaign and provide regular analytics reports.Content CreationDevelop a social content calendar that integrates with the corporate calendar and company priorities.Create content aimed at effectively communicating with the Kenya Airways social audiences.Manage and oversee social media content that is consistent with the Kenya Airways brand identity including videos, photos and graphics. Expertise AdvisoryStay up to date with the latest social media best practices and technologies and advise the department accordingly.Perform day-to-day management of our social media marketing tools to enhance and grow the brand.Provide constructive feedback on new and upcoming trends to ensure Kenya Airways is ahead of the curve.Manage current or future service providers.Web ManagementUpdate assigned sites using the Kenya Airways’ Content Management System and work with developers to ensure both are running effectively.Conduct audits to identify gaps and redundancies with site content.Help staff understand the structure and function of the website through visualization and structure maps.Support with reviewing and updating guidelines relating Kenya Airways’ web content.Work with IT teams to ensure timely product delivery including the creation of microsites as needed.Analyze web analytics data to improve user interaction.Update HTML, CSS and JavaScript as required.Review innovative technologies for existing and future projects.Collaborate with marketing and design teams to plan and develop site content, style and layout.
