Job Knowledge, Skills & Experiences:
Mid-level Marketing professional with over six (6) years of experience, at least three at a mid-level or Communications degree, or related qualification with at least 6 years’ relevant experience.
Proven communications support to senior executives.
A driver’s license.
Proven track record of creating and managing effective alliances with various stakeholders (i.e. customers, media, colleagues, Governments etc.)
Good understanding of QSR, CR and Retail fuels.
Strong QSR Marketing experience would be a plus
Highly evolved marketing skills and track record of converting marketing strategy into local implementation.
Key skills:
Translation of market research in customer offer refinements
Developing and refining CVPs and ensuring rigorous implementation
Developing marketing plans and delivery
Fit-for-purpose marketing and brand communications
Pricing management
Must have good project management skills, able to handle multiple projects at a time.
Personal attributes include:
Ability to work collaboratively as well as independently
Strategic thinking and ability to translate concepts into operational plans
Strong consumer and customer orientation
Ability to manage complex interfaces and senior relationships within the business
Strong interpersonal skills and excellent organizational skills
Must have a style that promotes respect, credibility and trust throughout the organization.
Results oriented and self-motivated.
Strong presentation and writing skills.
Must be a business leader and a calculated risk taker.
Degree in Marketing and accreditation with professional marketing bodies
Responsibilities
Job Purpose
To formulate, direct and implement the Vivo Energy Food Strategic Marketing Plan that will support the achievement of: revenue growth, ROMI improvements, market penetration, brand health and financial targets for the brands under scope.
The role requires a strong understanding of QSR, CR and Retail Fuel channels, general consumer and customer marketing principles. A deep understanding of the external market and competitor activities is also essential
Success in this role will require a close relationship with the Food Management team, JV Executive teams, OU CR teams, OU Marketing teams and Central Marketing team
Organization:
The Food Marketing Strategy & Optimisation Manager reports to the JV Alliances Manager.
Expect close work & coordination with counterparts in the Food Team and also Sales & Marketing, Engineering, HSSE both centrally and within OUs
Principal accountabilities:
Strategic Marketing Planning
Leads the development and implementation of the annual strategic marketing plans, with the supervision of the JV Alliances Manager, to achieve defined business objectives across all OUs amd brands in which we operate.
Work with JVs to develop brand portfolio objectives, strategies and plans to facilitate revenue growth
Develops strong brands, targeting identified market and consumer needs, in order to expand the market and increase JVs share of market in the various consumer and customer segments
Set marketing objectives including sales, profit targets, brand indicators, consumer/customer satisfaction measures and ensure follow through to implementation
Supports new brand launches, working closely with the JV Executive teams to develop impactful and effective launch plans
Work with JVs to creates and implements impactful promotional programs and strategies that drive sales, traffic and conversion to achieve business objectives
Directs and evaluates regular market research to guide strategy and tactics and implements marketing plan changes as required
Messaging
Support the JVs to develop and implement the marketing communications strategy for the brands under scope, under the supervision of the JV Alliances Manager
Professional use of market communications including the economic use of Market Research, Strategic Planning, Advertising, Media, Sales promotions, Event Marketing, PR, Branded signage, Sponsorships and Database Marketing.
Selects and manages external advertising and promotional agencies to extract maximum value and efficiencies
Customer Value Proposition
Supports the JVs in developing and implementing differentiated CVPs, under the guidance and supervision of the JV Alliances Manager
Works with the JV Executive teams to create offerings and identify as best practices for other JVs, ultimately develop segment-specific offerings, and is responsible for tracking and measuring progress.
Financials
Work with JVs to prepares annual SP&A (Sales Promotion & Advertising) budgets and ensure delivery of all marketing activity within the agreed budget
Monitors the business performance of the various JVs and recommends corrective action when needed
Evaluates ROMI of marketing initiatives and conducts post investment reviews.
Pricing
Work with the JVs on pricing for all brands to ensure correct positioning.
Monitor prices and drive price positioning to extract value by price and brand mapping. Make recommendations for pricing with guidance from brand managers.
Others
Close interaction with Supply Chain to ensure promotional support and forecasts are shared
Job Requirements
Required education
Required relevant work experience
Required languages:
