Head, Corporate Affairs And Brand & Marketing

Head, Corporate Affairs And Brand & Marketing
Company:

Standard Chartered Bank


Head, Corporate Affairs And Brand & Marketing

Details of the offer

Our Ideal Candidate
Strategic acumen

Conceptual thinking - able to structure and organise

Execution orientation - able to execute and deliver results

Service and customer centricity

Leadership and change agent

People management

Influencing and networking

Presentation and communication (written and speaking skills)

Ability to manage in a geographically and culturally dispersed environment

Experience in developing teams in diverse international organisations

In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy in to effective local operations

Excellent time management and working under tight deadlines

Responsibilities

Responsible for driving and delivering the Corporate Affairs and Brand & Marketing strategies for the cluster, ensuring consistent and aligned delivery with the global agendas

Leads the combined Corporate Affairs and Brand & Marketing team to identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard

Fully accountable to the Cluster CEO and Cluster Client Business Heads (especially Retail and Commercial Clients where business is locally managed) for Corporate Affairs and Brand & Marketing activities, whilst ensuring their consistent understanding of both functions’ scope and deliverables.

Represents the interests of the region Corporate Affairs and Brand & Marketing functions on the Cluster Management Team and within the function Corporate Affairs and Brand & Marketing Management Teams to help ensures strategies are relevant.

Strategy
Determine the Corporate Affairs and Brand & Marketing strategies for the Cluster, working closely with the Country CEOs and Country Client Business Heads, ensuring alignment with the Group strategy

Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities

Work with the functions’ Cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank

Business
Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.

Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time

Drive digital strategy and effective use of digital platforms across the Bank

Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to Cluster and Country Management Teams, integrating them into Corporate Affairs and Brand & Marketing plans

Integrate the Brand strategy into the overall business strategy of the Bank working across Corporate Affairs and Brand & Marketing platforms, such as internal and external communication.

Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes

Lead the delivery of Corporate Affairs and Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel.

Drive brand awareness and consideration in the cluster and achieve targeted metric levels for the region.

Processes
Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M and CA to make sure end to end alignment is in place.

Proactively manage advertising and media agencies

Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies

People and Talent
Work with the Cluster and Cluster CEOs to create a strong professional team of Corporate Affairs and Marketing professionals

Able to share and advise on best practices and emerging developments across the region

Enhance leadership capability and create a culture of talent development and empowerment in both functions. Champion capability and training requirements for the CA teams

Build in best practice to allow for solutions that are on message with the CA strategy globally and partner with COEs within CA and B&M to make sure end to end alignment is in place

Assess and measure the team’s activities to ensure alignment with plans, forecasts and capacity models.

Risk Management
Demonstrate shift towards anticipation of risk

Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures

Provide leadership and co-ordination of issues and crisis communications to the functions at Cluster and country levels

Governance
Accountability for the Corporate Affairs and Brand & Marketing budgets and scorecards.

Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the Cluster Corporate Affairs and Brand & Marketing teams

For Corporate Affairs, be Reputation Risk Control Owner’s representative, enforcing the associated policies and procedures across the Bank

Take responsibility for Corporate Affairs and Brand & Marketing achieving the outcomes set out in the Conduct Principles and Pillars.

Regulatory & Business Conduct
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Understand and ensure compliance with, in letter and spirit, all applicable laws, regulations and guidelines including those governing securities activities, company law, anti-money laundering, terrorist financing and sanctions; the Group’s policies and procedures; and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters.

Job Requirements
Required education
: Bachelor's degree

Required relevant work experience
: 3 years

Required languages:
English (Spoken: fluent | Written: fluent)
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Area:

  • Marketing – Advertising / Advertising

Requirements

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