Job Purpose
Manage and develop the Branches network, Wealth Management and building liabilities and asset (funded & non-funded) products profitably through the branches and alternative channels in a cost-effective manner, by fostering a high performance, sales and customer service culture and promoting the corporate image in terms of Sharia compliance, security and trust.
Responsible for setting the strategic sales agenda through Balance sheet growth, Customer Acquisition and retention, in order to support achievement of the overall business strategy.
Responsible for providing leadership and direction for all Branch Managers and implementing the Company’s overall goals, strategies, philosophies and culture.
Key Responsibilities
Develop annual business plans and strategic priorities in conjunction with the overall Bank plans.
Manage costs of running the business. Improve processes, systems and service to reduce costs.
Strive to deliver best-in-class customer service through all delivery channels, viz. branch and developing measurement, feedback and tracking system.
Build and maintain effective communication with all teams and units to ensure free flow of information, ideas and feedback.
Identify and define Digital & technology roadmap for alternate channels to support business delivery i.e. internet-banking mobile banking, Agency Banking, Digital Lending & venturing into Fintech partnership and Development.
Champion the role of digital in all revenue, product and communication activities; and provide digital knowledge input into customer and proposition development.
Drive new sales and total revenue through customer deepening and retention.
To build and maintain productive and strategic relations with all business units and key stakeholders to drive the development and delivery of business solutions that increase the banks market share in terms of customer numbers, products/ service consumption and revenue growth.
Develop and originate business opportunities for the Bank, to be handled by the teams in the assigned Branches.
Maintain a detailed and current understanding of the industry at macro, sector/product level, current market structures and regulatory requirements and issues, to ensure that opportunities are realized and risks mitigated.
11. Identify industry best practices; recommend product/service lines by identifying new product opportunities, product and service changes, surveying consumer needs and trends, tracking competitors and implementing necessary changes.
12.Know compliance responsibilities and particular requirements affecting your area of responsibility, and incorporate these requirements into your business processes and procedures, performing periodic self-assessments including corrective action as needed.
Job Specification
Education
Bachelor’s Degree in Business Management/ Finance/ Accounting/ Economics/ Marketing or equivalent.
Postgraduate qualification/ additional courses in Management/ Marketing/ Finance
Certification or Diploma from reputed Banking Institute
Training / Skills
Retail banking industry products and services knowledge
Comprehensive knowledge of banking practice and theory.
Sales and relationship management techniques
Budget and cost control techniques
Customer service skills
Ability to identify products and assess customer response and introduce services as per customer demand / needs
Bank products Compliance and Regulatory requirements knowledge
PC skills
Work Experience
10-12 years’ experience in banking with at least 5 years in managing consumer banking business at senior levels in well-established and recognized financial institutions.
Competencies
Leadership skills
Communication skills
Relationship management
Leadership
Problem solving skills
Initiative
Analytical thinking
