Introduction...
To drive business development through the Retail and Branch distribution network by leading and managing Channel and Branch managers in carrying out sales and marketing activities so as to ensure the company achieves its corporate goals in terms of revenue growth, profitability and customer service.
Minimum Requirements...
KNOWLEDGE & EXPERIENCE
Qualifications:
Bachelor’s degree in Commerce, Economics, Education, Finance or any other business related field is desirable.
Experience:
5 Years’ experience in Business Development, Management and or training and management of Sales Team in the insurance industry.
Qualifications in Training and Development will be an added advantage
Responsibilities
Job Specification...
PRINCIPAL ACCOUNTABILITIES
1.Set up clear targets for Branch Managers to ensure maximum productivity, profitable growth and cost management
2.Drive the achievement company sales targets, business quality targets, profitability targets and premium collection targets through the branch distribution network
3.Monitor Branch business performance and take corrective action so as to meet the set targets
4.Profitably grow retail business portfolio to the required proportion as defined in the business strategy
5.Identify opportunities for further business growth and implement strategies to take advantage of them
6.Manage all costs within the marketing budget for the branches
7.Conduct joint field work with Branch managers when necessary to support their business development activities
8.Conduct regular workshops and seminars aimed at communicating and developing sales skills, product knowledge and business management for agents, brokers and branch staff
9.To establish new branch networks in the counties e.g. satellites, distribution partnerships, retail centers and outlets
10.Assist branch managers in the recruitment of Agents and DSF
11.Ensure customer service standards are met as per the customer service charter
12.Imparting product & process training to the branches team
13.Collect market intelligence from the branches so as to come up with new products and other strategic responses
14.Ensure that the UAP branch network allows UAP to reach all potential clients so as to ensure profitability of branch operations
15. Ensure that quality incentive schemes that help to drive the achievement of revenue targets are developed and implemented for intermediaries
KEY RESULT AREAS & PERFORMANCE INDICATORS
Deliver a quality marketing strategy that is able to drive UAP business goals and is in line with the business plan,
Delivery the gross premium general business and health budget and ensuring that business growth targets are met
Drive advertising and promotion activities, ensuring that they are timely, effective and within budget and that set brand image goals are achieved
Marketing costs and expenses kept within budget
Achievement of profit targets
Achievement of customer experience targets
Number and quality of intermediaries
Number of New recruited intermediaries meeting targets
High Renewal Retention
Number of Agents achieving set sales standards
Brand alignment of Agents and Branch staff
Number of DSFs growing into sales leadership roles
Number of Agents staying with the company for 5 years and above.
Full regulatory compliance of the sales team
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 5 years
Required languages:
English (Spoken: fluent | Written: fluent)
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