Hotel Marketing Officer At Siaya County Club

DEPARTMENT: MARKETINGREPORTS TO: DIRECTOR.RESPONSIBILITIES:Brand Advertising/Marketing– developing marketing strategies and plans, liaising with advertising agencies, developing media schedules and execution of marketing campaigns.PR and Communications– content creation, managing social media channels, coordinating with media for editorial coverage, cultivating relationships with key opinion leaders and influencers, handling crisis communications.E-commerce– developing and executing online marketing/advertising plans, managing website, driving online bookings and promotions, working closely with digital marketing agency.Activations and Events– developing activities and events to showcase the property and all its services, successfully planning and executing events, managing guest lists.Conduct market research- to identify opportunities for promotion and sustainable growth in the marketSPECIFIC JOB KNOWLEDGE, SKILL AND ABILITYBachelor's degree/Diploma in Marketing, Business Administration, or a related fieldMinimum 2 years' experience in a sales / marketing or relevant customer facing experienced roleSolid knowledge of marketing techniques and principles, with a strategic mindset for developing and executing effective marketing strategiesExcellent knowledge of MS Office and marketing softwareThorough understanding of social media platforms and web analyticsStrong organizational and multitasking skillsOutstanding communication and interpersonal abilitiesDemonstrated creativity and commercial awareness, bringing innovative ideas to marketing campaigns and initiativesA team player with a customer-oriented approachProven track record of exceeding sales targetsAdaptability and flexibilityProactive problem-solving skillsDetail-oriented approachProject management skillsCommitment to staying informed about industry trends and emerging marketing technologiesPositive and collaborative mindset