QUALIFICATIONS, EXPERIENCE AND COMPETENCIES
1. Minimum of a Bachelor’s degree in Media, PR, Marketing, Communication Studies or related coursesfrom a recognized university;
2. Minimum work experience of 5 years with proven skills in;
o Communication and campaigns initiatives.
o Originating and preparing technical written material and layouts for diverse media.
o Marketing & Public relations skills.
o Editing work of other professionally written communications.
o Producing and operating media events, conference and related logistical tasks.
o Proven ability to meet deadlines with a high level of creativity and flexibility.
3. Previous experience in mainstream media and or governance sector;
4. Ability to work across teams bearing in mind unique goals, features and audience of each newsoutput; good understanding of messaging and public positioning; ability to identify newsworthyissues and stories, media opportunities and outlets;
5. Business acumen with a strong client, product and service awareness;
6. Ability to be flexible and work on multiple projects at one time; demonstrated ability to work inpartnerships;
7. Good understanding of civil society and networks engaged in advocacy; knowledge of governancerelated policy issues;
8. Creative response to opportunities in projects with integrated media and advocacy plans & actions;
9. Excellent interpersonal skills; ability to communicate effectively with people from diverse fields andbackgrounds;
10. Experience with use of computer programmes including MS Office;
11. Familiarity with the lands rights, human rights, education and public accountability based advocacyapproaches.
Responsibilities
1. Marketing & Communications
• Develop, review and fully implement the marketing and communications strategy and policy. Thiswill be used to influence the public image of TI-Kenya, as well as to ignite passion and support forTI-Kenya’s work from citizens and other key stakeholders. Leading to a stronger connection to theorganization and better returns on investment;
• Develop an annual marketing & communications plan in conjunction with the sales teams. Thisshould detail the year’s activities to meet agreed company objectives; develop and execute theMarketing & Communications work plan;
• Management of all Print and Direct Mail campaigns, working in close liaison with relevant staffmembers regarding format, design, production, fulfilment, data and distribution;
• Develop innovative ICT driven marketing and communication products; and engage in strategicspaces/ forums - both local and international. To this end, TI Kenya must have frequent, timely andmedia coverage across all available media;
• Managing the entire service and product life cycle from strategic planning to tactical activities.Ensuring timely updates at each stage of the cycle;
• Conduct market research to identify market requirements for current and future products andservices and pitch the same via available communication channels;
• Direct the development and execution of marketing communications initiatives including productlaunches, sales collateral, tradeshows, campaigns, social media presence, company website, publicrelations, internal communication, regulatory communications and corporate events;
• Ensure communication campaigns and programs are aimed at reaching sales targets;
• Manage brand delivery and consistency across all markets for all product lines;
• Actively lead, build and manage partners within the field including graphics designers, corporatecommunications specialists, media specialists and copy writers to produce high quality publicationsand materials on time and within budget;
• Determine marketing & communications projects which should be completed internally andexternally. Manage relationships with outside vendors as necessary;
• Be the driving force in the development of the work ethic, culture and values of corporatecommunications in TI-Kenya. Through personal example, establish the style and approach whichmeets overall company values and expectations; train staff on the same;
• Ensure timely production and dissemination of advocacy and communication materials. The tasksinvolve gathering and editing articles, identification and recruitment of writers, commissioning ofarticles, interviews, printing and dissemination e.g. ADILI newsletter, communication materials suchas videos, brochures, fliers, booklets and reports;
• Work with the Administration department to update and maintain TI-Kenya’s mailing list forpurposes of disseminating TI-Kenya advocacy materials and communication;
• Plan, organize and mobilize participation in TI Kenya publicity events and serve as the focal pointperson for all marketing events (integrity talk shows, integrity runs/ walks, public forums, town hallmeetings, road shows etc).
2. Media Relations
• Mobilize the media, regularly update and maintain a database of local and international mediacontacts and prepare strategic media packs;
• Develop and maintain effective relationships with key reporters/editors especially those with aninterest in anticorruption work and governance issues; ensure constant reporting of TI-Kenyaactivities and visibility campaigns;
• Assist in the integration of strategic communication approaches to give TI Kenya an edge in themedia industry.
3. Web and Social Media Advocacy
• Develop and implement a social media strategy; Update the strategy to be in line with modern daychanges;
• Create relevant content for the website and social media;
• Create and manage all published content (images, video and written materials including IECmaterials and reports);
• Develop and expand community and/or blogger outreach efforts on social media;
• Oversee the design, profiles, images, landing pages and other features ofFacebook/Twitter/Instagram/LinkedIn/YouTube/Blog among others;
• Coordinate design and manage social marketing and advocacy campaigns on the various onlineplatforms of TI-Kenya;
• Compile weekly monitoring metrics on social media reach to inform the impact of TI-Kenya’s onlineplatforms;
• Ensure interaction on social media, engaging in debates and responding to questions from the publicwhere appropriate;
• Monitor and share trends in social media tools, applications, design and strategy.
4. External relationships
• Represent TI-Kenya and share experiences with relevant stakeholders and use the opportunity toadvocate, promote and maintain partnerships;
• Assist programme partners and clients in development of strategies on advocacy, campaigninitiatives and communication. This involves identifying relevant partners/clients, areas of synergiesand collective efforts for desired impact on the fight against corruption in Kenya;
• Ensure maintenance of constructive working relations with media, the government of Kenya, civilsociety, development partners and coordination with TI chapters and affiliates.
5. Budget management and fundraising:
• Manage the Communications and Marketing budget; deliver all marketing and communicationsactivities within the agreed budget;
• Support conceptualisation and implementation of crowd funding for the organisation;
• Provide support in mapping out potential donors for the organisation.
6. Catalogue knowledge products
• Keep an inventory of all TI-Kenya knowledge products;
• Work with the sales team to effectively market TI-Kenya’s knowledge products.
7. Shule Yangu Alliance support
A. Communications and Branding
B. Social Media and Mass Media Management
C. Partnership Building and Coordination
• Map out and mobilize journalists, activists, CSOs and other partners for public forums, events andother outreach activities;
• Manage partnerships to produce high-quality documentaries and other materials.
D. Training
• Designing and implementation of training programmes for journalists and management ofjournalists’ grants.
E. Program implementation
• Ensure powerful and compelling impact documentation including active citizen’s storytelling,reporting and learning, campaign branding and messaging.
8. Support to A4T project work
• Support communication and publicity efforts of Action for Transparency (A4T) project activities andpromotion of media platforms;
• Support media engagements including collaborations with mainstream, freelance and independentmedia organisations and individual professionals.
9. Contribute to team effort by performing related tasks as assigned from time to time.
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 5 years
Required languages:
English (Spoken: fluent | Written: fluent)
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