Marketing Communications Manager

We're seeking an exceptional Marketing & Communications Manager to lead our marketing department and drive demand across leisure, corporate and events business.
The perfect candidate is a strategic, hands-on marketer with a proven track record in luxury hotel operations and global-brand environments, who combines creativity with commercial discipline to deliver measurable revenue growth.
They are a self-starter, driven and passionate about creating outstanding guest experiences and consistently meeting or exceeding targets.
Key responsibilities
Own the hotel marketing & communications strategy — develop, plan and execute integrated campaigns (brand, digital, PR, CRM, MICE and F&B) that drive traffic, conversions and incremental revenue.
Translate global brand standards into locally relevant campaigns while protecting brand integrity and ensuring consistency across all touchpoints.
Lead content creation and creative direction (social, web, email, collateral, photography/videography), working with in-house and agency partners.
Manage digital marketing: website, SEO/SEM, paid social, programmatic and OTA partnerships to maximize direct bookings and lower acquisition costs.
Run CRM, loyalty and database marketing initiatives — segmentation, lifecycle campaigns, upsell/cross-sell, and measurable conversion flows.
Oversee PR and media relations; secure and amplify earned media, influencer partnerships and editorial coverage in both local and international markets.
Align closely with Revenue Management and Sales to ensure marketing activity supports revenue targets (ADR, occupancy, RevPAR) and group/banquet bookings.
Prepare monthly and campaign performance reports with actionable insights and ROI analysis.
Manage the marketing budget, negotiate with vendors, and ensure cost-effective delivery of campaigns.
Lead, mentor and develop the marketing team; set clear objectives, KPIs and drive a culture of creativity + accountability.
Ensure all marketing activity complies with local regulations and company policies.
The candidate
Minimum requirement:
At least
2 years' experience
serving as an
Assistant Marketing & Communications Manager
or
Marketing Communications Manager
in a
large luxury hotel operation
(global brand experience strongly preferred).
Demonstrable track record of planning and delivering integrated campaigns that materially increased traffic and revenues for a hotel or hospitality brand.
Deep understanding of the Kenyan market and regional demand drivers, coupled with a global outlook and experience translating international brand strategy into local activations.
Commercially savvy and data-driven — able to link marketing activities directly to revenue and KPIs.
A hands-on leader: able to write briefs, review creative, set media buys, and execute when needed.
Self-starter with excellent stakeholder management — comfortable working with Sales, Revenue, F&B, Events, Operations and external agencies.
Exceptional written and verbal communication skills; ability to present to senior leaders and external partners.
Passion for hospitality and creating exceptional guest experiences.
Essential qualifications & skills
Degree in Marketing, Communications, Hospitality Management, Business or related field (or equivalent experience).
Minimum 2 years
in the specified assistant/manager roles within luxury hotel operations (required).
Proven experience with digital marketing tools (Google Analytics, Google Ads, Meta Business Manager), CRM platforms (e.g., Cendyn, Revinate or equivalent), CMS familiarity, and experience briefing creative agencies.
Strong analytical skills — comfortable extracting insights from campaign data and making fast, revenue-oriented decisions.
Proficient in Microsoft Office; Adobe Creative Suite or demonstrable experience directing creative teams.
Demonstrable experience working with global brand guidelines and coordinating with regional/global marketing teams.
Core competencies & behaviours
Strategic thinker with a bias for action.
ROI-focused and accountable — sets measurable goals and delivers.
Creative leader who can inspire teams and partners.
Excellent project and budget management.
Collaborative and adaptable in a fast-paced hotel environment.
Resilient — able to manage multiple priorities and tight deadlines.
KPIs & measures of success
Year-on-year incremental revenue attributable to marketing (rooms, F&B, events).
Direct channel growth and reduced OTA dependency (direct bookings %).
Campaign ROI, cost-per-acquisition (CPA) and conversion rates.
Digital engagement (website traffic, email open/click rates, social growth and engagement).
Lead generation and conversion for MICE & groups.
PR/earned media reach and sentiment.