Marketing Director Central, East & West Africa (Cewa)

Marketing Director Central, East & West Africa (Cewa)
Company:

Beiersdorf


Marketing Director Central, East & West Africa (Cewa)

Details of the offer

YOUR PROFILE
University degree
10 years’ marketing experience, and in addition sales experience

International experience

Team leadership experience

Experience with digital marketing forms such as social media marketing and content marketing.

Responsibilities

JOB DESCRIPTION
Strategy

Participating in the development of the overall business strategy and business plans for regions/MU. If required developing regional brand and category strategy and ensuring the adaption and implementation in the countries.

Plans and Forecast

Providing regional plans and forecast to corporate.

Pricing

Design brand pricing strategy to optimize sales and profitability (leading the process together with the financial and sales areas). Ensure compliance of recommended sales prices and net-net prices within global frameworks and initiate actions in case of deviations.

Product Campaigns/Launches

Support Country Units by developing and ratifying local adaptations to global product campaigns. Ratifying local “no-launch” decisions of global concepts.

Media and Digital strategy for Consumer Centricity

Develop and implement 360 degrees digital strategy integrating - Data, Content, Media and E commerce enabling consumer centricity and localization. Leverage and keep developing in-house content through the Digital studio.

Evaluating and developing communication & media strategy, understanding and developing digital capabilities in the team, developing and managing online/ digital strategy & KPIs, overseeing social media marketing strategy and content marketing.

Brand Performance and Development

Monitoring the brand performance (market share, brand equity, etc.) and brand development against sales/profit forecast and budgets in the Management Unit. Seeking and ensuring assessment of brand performance and development concerning marketing opportunities across Country Units.

Regional Integrated Innovation Management

Support regional innovation projects and providing local consumer insights/needs into the process.

Market & Consumer Insights

Define the necessary market research to be carried out in order to: understand the consumer and the market trends, monitor brand health, assess communications and/or launches, explore new business opportunities, always considering the local and/or MU scope. Therefore, generate action plans to accomplish the objectives.

Value Management, Localization

In cooperation with Supply Chain and the PC create new product ideas and implement projects of value management and localization to be closer to the local markets and to optimize the utilization of the PC Kenya.

Data

Providing regional data of price, market and competitor monitoring within the framework of corporate guidelines into global brand, innovation and category strategy and innovation pipeline.

Organisation and Processes

Monitoring the effective and efficient further development of all processes as well as the structure of the unit. Identifying organisational changes and measures for improvement of the organisation and initiate adequate measures.

Leadership

Guiding, motivating and developing the marketing team members. Coordinating local marketing team, with focus on the accomplishment of the company’s objectives, encouraging them to maximize their talents by means of specific goals.

Job Requirements
Required education
: Bachelor's degree

Required relevant work experience
: 10 years

Required languages:
English (Spoken: fluent | Written: fluent)
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Area:

  • Sales / Trade Representative - Sales

Requirements