Marketing Executives - Nanyuki At Management University Of Africa

Details of the offer

JOB PURPOSE
The Incumbents will support the Marketing function in delivering its objectives by recruiting students, marketing the University programmes and advising on the current market trends, among others, based on market surveys.

KEY DUTIES AND RESPONSIBILITIES
Student recruitment: Selling courses to prospective clients and meeting monthly sales targets as will be agreed upon with the line manager through various methods including activation of churches, schools, companies, etc.
Market surveys: Analysis of competitor activities by monitoring all activities of interest and benefit to the marketing function. These include monitoring competitor's performance in terms of;
Business performance –registrations, populations, programs offered and the pricing, facilities and other relevant areas
Marketing strategies utilized for example advertisements and promotions
Expansion and growth activities of competitors including new branches, new collaborations
Monitor new entrants into the market
Receiving and collecting market intelligence to identify new/potential market and product opportunities and assess demand, University's brand positioning and awareness.
Timely communication of all information acquired to the Marketing Manager with proposals on the best action.
Direct Marketing through posters, fliers and other marketing materials
Ensure the effective utilization of all marketing mechanisms including, strategic, consistent and aggressive placement of the appropriate marketing communication materials in all legally allowed and beneficial places that target an appropriate market segment and mass markets and ensure their maintenance.
Co-ordination of and representation in events such as conferences, seminars and exhibitions that will promote the awareness of the University and its credentials.
Be familiar with all courses offered in the University so as to identify the most effective ways of convincing varying targets and identifying gaps in the current offering.
In-house monitoring: Monitor the University's outdoor marketing platforms to ensure proper maintenance and advice on any corrective action or necessary reaction to competitor actions.
Custodianship: Ensure the safekeeping and maintenance of all University marketing equipment and materials including posters, fliers, roll up banner, among others.
Customer relations: Build a good relationship with the current and potential students to encourage referrals, Support students in securing admissions and facilitate faster complain handling to quickly resolve customer issues
Any other duties meant to achieve the marketing objectives as assigned by the supervisor

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE REQUIRED
Degree in Marketing or any Business-related field
2 years' working experience in sales and marketing.
Certificate / diploma in computer skills is an added advantage
Excellent communication skills
Excellent organization skills
Good report writing skills


Nominal Salary: To be agreed

Source: Myjobmag_Co

Job Function:

Requirements

Sales & Marketing Intern At Cherd Africa Ltd

Recent graduate with a degree in Marketing, or a related field Familiarity with social media platforms Basic knowledge of sales and marketing principles Stro...


Cherd Africa Ltd - Rift Valley

Published a month ago

Marketing Assistant

Join Our Thriving E-Commerce Team as a Marketing Assistant Are you looking for a role where you can grow and make an impact in a fast-paced e-commerce enviro...


Gnm Salon Apparel - Rift Valley

Published 4 days ago

(Email & Chat) Customer Engagement Specialist

Are you a problem-solver who thrives on connecting with people through written communication? Join our growing team as a Customer Engagement Specialist and m...


Gnm Salon Apparel - Rift Valley

Published 4 days ago

Strategist, Global Brand At Wikimedia Foundation

Brand stewardship You will maintain a library of brand assets and materials and guidelines for Foundation staff, volunteers and partners around the world to ...


Ion - Nairobi Area

Published a month ago

Built at: 2024-12-02T22:51:06.164Z