Marketing Head

Job Responsibilities
1. Execute mainstream advertisement publishing such as Facebook, Google, and Transsion App Store;
2.Track the real-time data of the advertising account, quickly determine and adjust, and optimize the delivery strategy in time;
3. Learn the latest advertising forms and creative trends, improve the click conversion rate of materials, and ensure that standards are met;
4. Regularly output the current delivery strategy and delivery data, CPA, CPI, CPS and other data;
5. Analyze the customer acquisition models, skills and methods of competitive products on the market, and learn the fusion and innovative customer acquisition forms;
6. Communicate the delivery strategy with the agent to optimize the delivery effect;
7. Optimize product details in the Google Store, keep up with popular keywords, and improve product rankings;
Job Requirements:
1. More than 1 year of experience in launching apps on Google and Facebook in the Kenyan market;
2. Familiar with the advertising bidding mechanism of Facebook / Google and other media, and precipitation methodology;
3. Write eye-catching high-conversion copywriting;
4. Open minds, tap product selling points, and resort to advertising ideas in combination with the actual Kenyan market;
5, data sensitive, proficient in Excel, keen to capture the problems behind the data, and break through one by one;
6, strong execution, result-oriented players, cross-departmental / cross-time zone collaboration;
Plus
Peer competition experience, you can contact other high-quality online distribution channels like Transsion Company;
Be responsible for positioning marketing ideas in the enterprise; grasping market opportunities, formulating marketing strategies and plans.