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Marketing Manager

Marketing Manager
Company:

Jibu Kenya


Details of the offer

About Jibu:
Founded in 2012, Jibu is pioneering a powerful new model that provides opportunities for entrepreneurs to own businesses that ensure access to basic human necessities in underserved, emerging market communities. Jibu has scaled a network of locally owned, economically independent franchises that provide safe drinking water to their communities while offering life-changing training and employment.
Empowered by a belief in the ability of eye-to-eye partnership to unleash latent entrepreneurial talent, Jibu is transforming the challenge of addressing basic human needs into an expansive opportunity that allows thousands of young entrepreneurs to build lasting solutions, one neighbourhood at a time. The company’s ultimate vision is to train, finance, and grow a network of co-invested business owners who will revolutionize the way critical resources participate in
emerging markets. For additional information, please visit: http://jibuco.com/
Position:
Marketing Manager
Location:
Nairobi - Kenya
Reports to:
Country Director
Start date:
As soon as possible
About the Role and Responsibilities:
? Create and execute campaigns whilst tracking overall success.
? Overall responsibility for marketing strategy and execution of the Jibu brand - Rwanda/Goma.
? Lead trade events to grow the brand more.
? Work directly with the existing franchisee’s network and build a strong relationship, work with them to ensure local area marketing is successful and provide the tools of success.
? Project Management - Including forecasting, brand management and implementation of communication plans.
? Unlock new business opportunities through effective marketing to ensure the Jibuco and its franchisee network meet their growth targets.
? Manage the marketing budget and calendar.
? Ensure annual events, conferences are a success - Use every creativity to make thebrand stand out.
? Make recommendations for new products, promotions, and alternatives ways to reach key target markets.
? Lead the planning and execution of point of sale and marketing material to support promotions.
? Support new franchisee launches via consumer research, and go to market strategy
? Lead social media and digital marketing strategy to increase followers and engagements across multiple platforms
? Support local franchisee stores with marketing plans to drive sales.
? Ensure local marketing campaigns are consistent with global strategy and leverage global best practices.
Is This You?/ Are you?
? Highly motivated individual focused on driving impact and change
? Unquenchable curiosity and passion for brand building and awareness
? Project Management, cross-functional leadership, presentation and interpersonal skills(across different cultures)
? Experience with concept development, consumer insights, data analytics and marketing strategy and planning.
? Proven track record of working in a fast-paced dynamic environment, where multiple projects and deadlines exist.
? Experience working with minimal supervision, with strong attention to details and follow-through.
? Strong logical and strategic thinking
? Ability to proactively develop creative solutions.
? Fluent in English and Kiswahili is a MUST.
Preferred Qualifications/Experience:
? Bachelors/ Masters in the relevant subject.
? Experience with FMCG brands required
? Experience working with 3rd party agencies preferred
? Experience coordinating BTL activities in Kenya preferred
? Social media / digital marketing experience required (including running advertisements on Facebook)
? Background in communication / journalism / something with lots of writing preferred
? Evidence of some ability to be creative (verbal or visual) preferred
? Graphic design or photography experience would be a big plus
? 3 - 5 years of previous experience as a marketing manager, product manager, strategist, sales manager or related marketing field.
To Apply:
Email CV/Resume with email cover note. apply. Learn more about Jibu at
www.jibuco.com
. Please label the
PDF
documents as:
YOURNAME_CV
and
YOURNAME
_coverletter. We will be reviewing applications on a rolling basis, so please apply
as soon as possible. Due to the volume of applications, we may not be able to respond to every individual application we receive. If you do not receive an invitation for an interview from us within 2 weeks of applying, please consider your application unsuccessful.
Reporting to the Country Director for Jibu Kenya - This individual will work with a dynamic team across the region as well as agency partners, global, finance, operation, product development to develop and execute strategic initiatives and holistic marketing plans to drive sales and strengthen the Jibu brand across Kenya.


Schedule: Full time

Source: Pigiame_Co

Requirements


Knowledges:
Marketing Manager
Company:

Jibu Kenya


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