JOB PURPOSE:
The incumbent will ensure adequate revenue to the University through student enrolment and other income generating ventures.
KEY DUTIES AND RESPONSIBILITIES
Develop strategies and tactics to get the word out about our University and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and
case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Any other duties that may be assigned from time to time.
KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED
Must possess at least a Master's Degree with a bias in Marketing.
Should have a Bachelor's degree in Marketing.
At Least five years proven experience of success in turning around in organisations you have worked in.
Must be a member of a professional body that is recognizable either in the area of Marketing, Sales, Branding.
Be computer proficient (MS Office)
Have excellent report witting skills.
Be mature, works well under pressure and be able to multitask
Be creative and innovative.
Have excellent negotiation and problem-solving skills.