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Marketing Manager - Sendy Go

Marketing Manager - Sendy Go
Company:

Sendy Ltd.


Details of the offer

The Marketing Manager will drive the implementation of Sendy Go’s marketing strategy and campaigns across all channels. We’re looking for a candidate excited to shape the Sendy Go brand while building strategies to acquire new customers for this fast-growing, newly-launched product. The ideal person will be a self-starter, results-oriented, and able to thrive in an entrepreneurial, fast-paced environment with many opportunities for growth and experimentation.
Reporting to the VP of Sendy Go, you will become an integral member of an agile and entrepreneurial team, delivering on a project with impact and scale, in a fast-paced and highly collaborative environment. You will build strong relationships with peers across Sendy teams ranging from Data & Growth to Product & Engineering, CX, and beyond while providing direction and feedback to our advertising agency partner.
Minimum Requirements:
Bachelor's degree in marketing, business, or related field

Minimum 5+ years in consumer marketing, brand marketing, or related experience with a successful record of delivering work with measurable business results on time and on budget

Minimum 2+ years managing direct reports

Experience working in startups a plus

Experience interpreting consumer and market trend analysis and the ability to apply metrics to measure marketing initiatives’ effectiveness

In-depth knowledge of various social media platforms, best practices, and website analytics

Excellent handle of Digital/Online/Social Media strategy, audience management, and analytics

Curiosity and creativity. You’re full of fresh ideas to generate customer/user growth and promote the brand

Self-motivation, drive and a high bar for quality, productivity, and delivering results

Highly creative with excellent analytical abilities and problem-solving skills

Strong written and verbal communication and presentation skills

Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions

Ability to work well independently and within a group setting to push projects to completion

Flexibility and adaptability.

Open to change.

Calm under chaos

Responsibilities

Define Sendy Go’s Marketing strategy for Kenya together with the VP of Sendy Go.

Lead the activation of our marketing plans and manage relationships with agency partners for the development/execution of creative work.

Develop tactics and playbooks across channels and tactics, including strategic partnerships, co-marketing, field marketing, social, and email.

Ideate, plan, and manage Sendy’s integrated marketing plans and campaigns, tracking performance on the agreed growth goals and ensuring a high degree of excellence from start to finish.

Oversee the execution of initiatives and product launches, working closely with teams across functions on both planning and execution.

Understand the local media landscape and define the right mix of digital and non-digital investment to maximize user base growth within the agreed CAC targets.

Any other work that may be assigned to the jobholder by the supervisor.

Job Requirements
Required education
: Bachelor's degree

Required relevant work experience
: 5 years

Required languages:
English (Spoken: fluent | Written: fluent)
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Job Function:

Requirements

Marketing Manager - Sendy Go
Company:

Sendy Ltd.


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