Reporting to the Corporate Communications Manager the Marketing Officer’s job exists to coordinate andprovide marketing services and activities, and advise the hospital executive on the same.
Minimum Qualifications and Knowledge? Bachelor Degree in any of the following fields: Marketing, Commerce (Marketing Option), Business
Administration (Marketing Option), Business Studies or any other related and relevant areas from a
recognized institution.
? Masters in Marketing, MBA (Marketing) or any other relevant and related areas.
? Minimum five (5) years relevant work experience;
? Member to a relevant professional body;
? Proficiency in computer applications.
? Knowledge of relevant legislations
Responsibilities
i. Plan for all the marketing services and the resources required to implement marketing strategiesand thus contribute to its overall strategic planning of the hospital.
ii. Oversee and ensure planning for all marketing programmes designed to create awareness of
the hospital and its products and thus attract and retain its customers and clients.
iii. Coordinate the implementation of the marketing component of hospital strategic plan within
its vision, mission and culture and other national and international frameworks.
iv. Ensure that the marketing section of the hospital has all human and non-human resources
required to offer marketing services within and without the hospital.
v. Coordinate all marketing services and activities and represent the section and its pertinent
matters within and without the hospital.
vi. Ensure the identification of the target hospital clientele and strategies on how to market to
them, attract them and create a business relationship with them.
vii. Oversee and ensure design and publication of marketing strategies, programmes, activities,
tools and media to be used in marketing experience within and without the hospital.
viii. Formulate marketing policies and procedures for the hospital within the framework of the
hospital corporate policy and communicate the same to all stakeholders in the hospital.
ix. Ensure and coordinate continuous market research in order to establish the market needs for
the hospital products, design and redesign them as per its needs and in collaboration with the
finance section price them competitively and profitably.
x. Ensure and provide marketing advisory service to the hospital executive and other sections
and units, and other stakeholders through the appropriate media.
xi. Oversee and coordinate monitoring and evaluation of progress and achievement of the
marketing section’s programmes, procedures, processes and services in the hospital, and
prepare and disseminate periodic reports appropriately
Job Requirements
Required education
: Post-graduate education
Required relevant work experience
: 3 years
Required languages:
English (Spoken: fluent | Written: fluent)
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