PURPOSE:
To enhance marketing and brand visibility. To develop and implement marketing strategies targeting outdoor presence, leveraging on digital marketing tools. To develop, manage and oversee customer value addition & engagement to enhance portfolio growth and revenue growth.
PRIMARY RESPONSIBILITIES/DUTIES
Lead in the development of the marketing strategy and annual marketing plans. Develop marketing budgets.
Develop and present business cases, pricing analysis, and prepare ROI reports on new products and services.
Establish, maintain, and grow RCL's digital presence e.g., on Facebook, LinkedIn, X, etc. through regular and consistent blogging, posts, and relevant communication on social networking sites.
Refresh and maintain an interactive website that is informative, appealing, and useful as both a communication channel and a customer acquisition channel. Oversee and/or design all marketing materials (hard and digital), merchandise, physical premises, etc. to ensure visibility and a strong RCL brand presence.
Spearhead marketing research and innovation to grow RCL's business and brand equity.
Establish and manage an effective customer relationships management system ensuring increased customer engagement, retention, and lifetime value.
Threading the customer journey through marketing initiatives that will retain existing and/or attract new business.
ACADEMIC QUALIFICATIONS:
A bachelor's degree in a business-related course, preferably a marketing degree. In the absence of a marketing degree, a professional qualification in marketing e.g. CIM or another marketing diploma.
COMPETENCIES:
At least 3-5 years' experience in a marketing and products' development role with demonstrable experience in branding, production of marketing materials, digital/social media marketing, spearheading marketing campaigns, media relations management, public relations, marketing communications, distribution channels set-up and management, products' development and rollout, marketing research, business analysis and intelligence, customer relationships management, and/or adjacent functions. • Leadership and teams' management skills.
ADDED ADVANTAGE:
Experience within the financial services industry especially in a commercial bank, MFB or credit-only MFI or SACCO.
Experience working with technologies relevant to marketing and customers' relationships management such as CRMS, Business Analytics, Al, etc.
Experience working in a role that interfaces/interacts with a Board of Directors.
Credible business networks.