The Press Officer manages and implements all press relations and activities in order to increase MSF’s presence in Kenya-based media (and in the media in other East African countries as the NBO develops in the coming years) and establish it as a referent on international humanitarian crises and topics.
Establishes and fosters strong relationships with journalists, editors and producers within print, radio, TV and online media in Kenya and East Africa in order to expand media outreach.
Proactively pitches stories and contents that help to increase the visibility of MSF in Kenya and East Africa. Proposes, organizes and facilitates interviews, articles, press conferences and briefings with journalists.
Identifies, develops and implements ideas and opportunities for feature articles and interviews in external media that promote awareness of MSF, its international field work and advocacy efforts.
Distributes press releases and other information and materials to the media in coordination and conjunction with MSF’s international communications network and adapts them, when necessary, to the specificities of the Kenyan and East African contexts.
Coordinates and manages press requests, connecting media with MSF spokespeople, experts and field representatives when necessary. Acts as first point of contact for institutional media enquiries from Kenyan media, in close collaboration with communications colleagues in the country.
Provides media training and coaching on public speaking to MSF spokespeople, including staff and field workers.
Manages, curates and expands the press contacts list. Develops and updates media mappings of the different countries in the East African region when needed.
Monitors MSF mentions in the press, as well as other stories of interest to the organisation, producing regular reports of media narratives and trends. Analyzes trends and priority issues in the media agenda, identifying communication opportunities, risks, and advising on strategies.
Supports other departments in the NBO, such as the East Africa Association in developing and implementing communication and dissemination strategies to achieve their specific objectives, providing the necessary validated operational information and ensuring the quality and consistency of the outputs.
When requested, gives support to Kenya and East Africa operational missions through proactive dissemination and pitching of their communications packages and materials.
Develops and implements press strategies to support and extend impact and awareness of institutional events, campaigns and other public communication activities.
Works closely with other members of the communications department to ensure an integrated and coherent approach to the NBO’s public communication and positioning.
Maintains regular contact with MSF communications colleagues at a local, regional and international level, in order to share information and best practice, ensure coordination and identify opportunities.
Is available to act as emergency press officer, travelling to the field in case of major field emergencies, during a crisis, to support journalist visits or to produce content.
As part of the communications team, ensures the quality and consistency of all communication outputs and public presentations of the different areas and members of the NBO.
Upholds MSF principles and ethical guidelines at all times.
Takes part in an on call system to respond to media requests out of hours.
Manages the communication intern
Supports the team in updating the MSF East Africa website.
: Bachelor's degree
Required relevant work experience
: 2 years
English (Spoken: fluent | Written: fluent)
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