In 2008, the Government of Kenya approved the creation of Konza Technology City as a flagship Kenya Vision 2030 project. Vision 2030 aims to create a globally competitive and prosperous nation with a high quality of life by 2030. As part of this vision, Konza will be a sustainable, world class technology hub and major economic driver for Kenya. Konza was initially conceived to capture the growing global Business Processing Outsourcing and Information Technology Enabled Services (BPO/ITES) sectors in Kenya. BPO/ITES business produced US$110 billion in revenues in 2010. Revenues from this industry are expected to increase three-fold to US$300 billion by 2015. Africa attracts about 1% of the total revenues accruing from this growing industry. Only a few African countries, including South Africa, Egypt, Morocco, Ghana and Mauritius, have made an effort to develop their BPO/ITES industries. Given the robust tech industry already in Nairobi, Kenya has a unique opportunity to capture a sizable amount of the growing global BPO/ITES industry. In 2009, the Government of Kenya hired the International Finance Corporation, a member of the World Bank, to advise on the development and implementation of a world-class technology city, which would grow the BPO/ITES and other technology industries in Kenya. The Government commissioned feasibility studies that demonstrated the viability of Konza, the focus on BPO/ITES, and its potential contributions to local economic development. The studies conducted include a Strategic Environmental and Social Assessment, Legal and Regulatory Due Diligence, and a Demand Assessment. The initial feasibility and concept master plan was prepared by Deloitte and Pell Frischmann, a United Kingdom based consultancy. Pell Frischmann proposed the establishment of Konza, a technology park with world class infrastructure that will be sustainable and have inclusive growth as key drivers. In 2009, The Konza Technology City project was initiated with the procurement of a 5,000 acre parcel of land at Malili Ranch, 60km south east of Nairobi along Mombasa-Nairobi A109 road. With this, the realization of Africa’s Silicon Savannah officially launched. In 2012, the Ministry of Information, Communications and Technology retained a team of consultants led by New York City based HR&A Advisors, Inc. to prepare a detailed business plan and master plan for Phase 1
Duties and responsibilities
Managing brand strategy and positioning, tracking and measuring its performance to inform future activity
Monitoring and Measuring marketing effectiveness which includes identifying appropriate metrics and ensuring that all marketing activities are monitored on an ongoing basis and measured for their effectiveness
Developing and managing appropriate channels and partners to meet changing customer needs and business goals
Managing and disseminating content in all the organizations touch points
Conducting customer and market research
Contribution to determining competitive positioning of Konza Technopolis
Implementing marketing programs to deliver value and attract and retain Investors and investment
Coordinating the outreach programs / activities – call centre by providing answers to frequently asked questions (FAQs), and project queries.
Person Specification For appointment to this grade, a candidate must have: –
Minimum eight (8) years relevant experience, three (3) of which must have been at a supervisory level.
Master’s degree in Economics, Business Administration, Marketing, Communications studies, journalism or similar qualifications from a recognized institution.
Bachelor’s degree in Economics, Marketing, Communications, Business Administration or similar qualifications from a recognized institution.
Professional qualification and membership to a Chartered Institute of Marketers (CIM) or equivalent.
Proficiency in Computer Applications.
Management course lasting not less than four (4) weeks from a recognized institution
Shown merit and ability as reflected in work performance and results; and
Fulfil the requirements of Chapter Six of the Constitution.
Preferred qualifications
Post Graduate/Masters
Business Management
Postgraduate program in management for executives(PGPX)
PMP
8-10 years of Experince in prefered industry
