The Product Marketing Executive will play a key role in supporting the company's product development initiatives. The ideal candidate will have hands-on experience in product development and marketing within the HR consultancy sector. They will work closely with the Marketing Manager to create and implement effective marketing strategies, launch new products, and enhance brand awareness.
Key Responsibilities
Product Development Support
Collaborate with the Marketing Manager to actively contribute to the development of new HR products and services.
Conduct market research to identify customer needs, market trends, and competitive landscape, providing insights for product development.
Assist in designing, planning, and executing product launch strategies, ensuring successful entry into the market.
Develop and refine product value propositions and key messaging to effectively communicate the benefits to target audiences.
Marketing Strategy and Campaigns
Assist in creating and implementing marketing campaigns to promote HR consultancy services and new products.
Develop content for marketing materials, including brochures, presentations, website content, social media posts, and email newsletters.
Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize and improve future initiatives.
Collaborate with the sales team to align marketing strategies with sales goals and support lead generation efforts.
Brand Management and Awareness
Maintain and enhance brand consistency across all marketing channels and materials.
Assist in organizing and managing promotional events, webinars, and workshops to increase brand visibility and engage potential clients.
Ensure all marketing activities align with the company's brand values and strategic objectives.
Market Analysis and Reporting
Conduct market analysis to understand industry trends, customer behavior, and competitor activities.
Provide regular reports on marketing activities, campaign performance, and market feedback to the Marketing Manager.
Use analytics tools to track the effectiveness of marketing efforts and make data-driven recommendations for improvement.
Requirements
Key Qualifications
Education:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience:
Minimum of 3-5 years of experience in marketing, with proven experience in product development, preferably in the HR consultancy or professional services industry.
Demonstrated experience in supporting product launches and developing marketing strategies.