Public Relations Officer At Kenindia Assurance Company Limited

Main Purpose of the Job - (Job Summary)
Responsible for managing a thriving public relations department. Directs publicity programs and campaigns, improves public image of company, and clarifies company's point of view on important issues.

Main Responsibilities
Developing and executing the brand presence strategy.
Communication with the public.
Conducting market and investigative research and intelligence.
Developing activation campaigns and sponsorships.
Designing and distribution of marketing materials.
Planning of advertisement campaigns.
Monitoring media, newspapers, magazines, journals, blogs and social media platforms.
Handling publications for the company.
Ensure zero tolerance to brand reputation risk on all types of media
Maintain a calendar, planning and coordinating company events.
Customer engagement and client relationships.
Exploring new sales and marketing opportunities through Lead management and referrals.
Maintenance of brand identity though the branch network.
Website and social media platforms management.

2 or 3 Key Deliverables (specific to this position)
Ensuring that the Company has a good corporate image/brand
Ensuring that the Company is kept abreast of the latest information/trends

Job Specifications
Academic Qualifications
Bachelors Degree in Mass Communication/Public Relations

Professional Qualifications
Professional qualifications in communication, public relations, media management

Key Drivers
Key Job Skills (specific to the job)
Excellent communication skills both orally and in writing
Fluent in English and Kiswahili
Excellent interpersonal skills
Good IT skills
Presentation Skills
Ability to prioritize and plan effectively
Awareness of different media agendas
Creativity

General Skills
Communication skills
Interpersonal skills
Customer Service
IT skills (fluency)

Our Competencies/Behaviours
Integrity
Reliability
Transparency
Professionalism
Teamwork
Quality

Relevant Experience
At least 3 years of relevant experience in marketing, PR, events promotion or journalism an added advantage