We are looking for an SEO/SEM expert to join our team.
We’ll expect you to manage SEO/SEM activities. You will need to be involved in content strategy activities, link building and keyword strategies to increase ranking on all major search networks. You will also manage SEM campaigns on the major search engines to maximise our clients’ ROI.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimise copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimisation
Research and implement search engine optimisation recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Be resourceful. Network with your peers in the industry. Keep up with industry developments and new technologies. Waste is not an option. Be intentional.
Have a solid understanding of online marketing concepts, best practices and strategy.
Be proficient in Excel
Be proficient in PowerPoint and presentation tools and skills
Be a strong communicator. You should be able to pitch ideas and suggestions on how to actualise clients’ projects or develop design briefs if you had to.
Be able to work well alone and as a team
Contribute to our blog
Be ready to work under pressure, on numerous projects and strict deadlines
Be ready and willing to do more than just the bare minimum
Pay strong attention to detail.
Work under minimal supervision.
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
An inclusive employer
An open working culture
Ability to experience a wide variety of company cultures
Learn industry best practices and marketing concepts from experts