IMPORTANT
Only applications received via BrighterMonday will be considered. Any phone calls, emails or other types of canvassing may lead to your application being disqualified.
Please do not apply if you do not meet the minimum requirements set out below.
Company Description
Angaza is a venture-backed company that is tackling global energy poverty by enabling financing of solar power for off-grid consumers. We have developed a mix of hardware and software solutions for some of the most demanding and dynamic markets in the world. We are for-profit, based in San Francisco, California and Nairobi, Kenya, and focused on aiming market forces at the linked challenges of climate change and global development.
Role Objective
Increase brand awareness and grow the lead pipeline in key markets. Play a lead role in marketing channel development and optimization across the buyer journey.
Role Summary
Angaza seeks an experienced B2B marketer to grow our brand awareness to new markets and increase the quantity and quality of sales leads. Reporting to the Director of Marketing, you’ll “own the numbers” for top-of-the-funnel lead and conversion metrics, building and executing strategies that drive demand and grow our lead channels, optimize campaigns along the mid-funnel, and increase conversion rates. You will develop a lead pipeline strategy that engages channel partners. You’ll manage and execute short- and long-term multi-channel campaigns including email, co-promotions and more.
This is a cross-functional role that will interact regularly with the marketing and sales teams. You will make a significant impact on Angaza’s revenue. This role is based in Nairobi, Kenya and reports to Angaza’s Director of Marketing.
Responsibilities
? Create and execute strategies that expand Angaza’s brand awareness into new markets.
? Build and grow the inbound lead pipeline by refining existing strategies and adding new channels.
? “Owns the numbers” for lead generation and sales conversions.
? Uses marketing and sales data to refine marketing strategies and test new ones.
? Rapidly test and execute campaigns along the mid-funnel that increase lead quality and conversions.
? Line management of regional team member(s)
? Develops targeted lead generation campaigns with personalized content through the buyer journey.
? Implements lead generation content in coordination with other team members.
? Partner with key business teams - Marketing, Sales and Channel Partnerships - to develop and execute plans that deliver quarterly and annual business goals.
? Manage external vendors as needed.
? Support and coach team members as needed.
Required Experience
? BA/BS in Marketing and Communications, Media, Social Science or related field
? 10+ years of experience in marketing for technology/B2B SaaS; startup experience is a plus.
Required Skills & Attributes
? Demonstrable experience growing a B2B lead pipeline and converting leads along the buyer journey
? Experience with managing people
? Proficiency with CRM and marketing automation tools
? Data-driven mindset, demonstrated experience with using marketing data to design acquisition strategies
? Familiarity with best practices and tactics of digital and paid advertising
? Attention to detail, produces polished and consistent results
? Able to blend strategy with execution on a fast pace
? Excellent project management skills, able to set deadlines, communicate effectively, and keep projects on pace
? Excellent writing and content creation skills
? Comfortable with experimentation
Benefits
? Medical, dental, vision
? Pre-tax commuter benefit
? 401k
? Snacks and drinks
? Parental leave
? Flexible time off policy
? Knowledge that you’re making a positive impact on the world every day you come to work!
Note that applicants must send a resume and cover letter to be considered. Due to application volume, we will only be able to follow up with the most promising candidates.
Increase brand awareness and grow the lead pipeline in key markets. Play a lead role in marketing channel development and optimization across the buyer journey.
