PSI seeks an energetic and creative candidate to provide strategic marketing leadership for Delivering Innovation in Self-Care (DISC), an $18-million, five-year project made possible with generous support from the Children’s Investment Fund Foundation (CIFF).
The DISC project is working with consumers, healthcare providers, governments and health systems in Nigeria and Uganda to catalyze voluntary self-injection of DMPA-SC contraceptives. The investment aims to better understand the conditions under which consumers and providers will demand self-care interventions, and the feasibility of delivering high quality, cost-effective, self-care services at scale.
We are looking for a Senior Marketing Technical Advisor with experience using consumer insight to drive campaign development and execution including digital channels in the health sector. This role will lead a design process in partnership with creative agencies and will support country-specific testing and execution of solutions that increase demand for and access to self-injection. The Senior Marketing Technical Advisor will use an iterative approach to prototype and test strategies for equipping users with knowledge, skills, and motivation to use newly available self-injection contraceptives. Initially the role will focus on access to DMPA-SC but aims to quickly expand to a larger basket of SRH self-care technologies.
The Advisor will demonstrate expertise in marketing and a proven ability to effect behavior change in the healthcare marketplace. S/he will be adept at navigating complex stakeholder environments and attuned to user attitudes, needs and perceptions. This position will require close coordination and collaboration with project countries, donors, partner organizations and with PSI’s regional and global marketing teams. The Advisor needs to be a strategic thinker who shows a quick ability to learn, adapt, and apply evolving models and can quickly become a marketing thought leader at PSI.
Sound like you? Read on.
Your contribution
Design and execute multi-country marketing strategy for self-care technologies, starting with self-injection of DMPA-SC;
Build and lead a matrixed team composed of staff with marketing and evidence expertise;
Drive the development of iterative data collection approaches to inform design and monitor effectiveness of marketing approach in collaboration with Evidence team;
Identify, manage and coordinate design work conducted by marketing partners in Kenya and outside of Kenya
Ensure the application of PSI and global best practices in marketing and social and behavior change, as well as communication project learning to the broader PSI organization;
Strengthen the capacity of country teams to develop, implement, adapt and evaluate self-care interventions through remote and in-country technical support;
Work with country teams to analyze formative research, country-specific workshop outputs to develop prototypes and inform pilot interventions and marketing plans;
Support DISC country teams applying decision-making tools, documenting learnings and iterating interventions to ensure continuous improvement;
Support DISC country teams in developing viability strategies/business cases for promising pilot initiatives;
Package and share learning from DISC through dynamic presentations
Draw insights and learning from other self-care technologies to inform DISC
What are we looking for?
The basics
You have at least 8 years of experience in managing and implementing marketing, SBC or related projects and teams.
You have proven experience designing and implementing marketing plans, including digital strategies.
You have used multi-disciplinary approaches to design and implement programs or brought inter-disciplinary teams together to take on a challenge.
You know the difference between a user observation and an insight and can use those insights to design innovative programs.
You have experience engaging beneficiaries in intervention design and development.
You have experience and are passionate in building local marketing and communication capacity.
You are patient and creative in dealing with communications challenges.
You are authorized to work in Kenya.
What would get us excited?
Digital marketing experience. You believe in the power of markets, and have the ability to analyze and assess them. You are able to continually refine and improve the design of interventions through prototyping solutions, testing in the market, and adapting for scale and cultural context.
User-centered mindset. You embrace user-centered design processes always keeping the end user’s needs and desires top of mind.
Objective and data-driven thinker. You bring intellectual rigor to technical discussions with a view toward ensuring interventions are backed by data and actively incorporate the latest research findings and analyses to adapt to changing situations on the ground.
Collaborative leader. You provide space for teams to work independently and try new things yet are able to inspire a shared vision for the project. You cultivate vibrant exchanges where diverse perspectives enrich outcomes.
A Connector. You have experience working with diverse stakeholders on a project, e.g. contraceptive users, pharmacists, marketing and digital communication firms, and global health donors. You acknowledge and understand the viewpoints of each group yet are able to make tough calls and communicate constructive feedback, no matter the group.
A Strategist and an Innovator. You are creative, innovative and a strategic thinker. You are open to new thinking and processes and are eager to find ways to make them work. You are intrigued by the challenge of bringing together intuitive and empirical paradigms in practical ways.
Familiarity with sexual and reproductive health. You are conversant with international dialog, guidelines and standards around contraceptive products and self-care, as well sexual and reproductive health issues more broadly. You know the acronyms and can hold your own in a room with reproductive health specialists, diplomatically defending unconventional approaches to longstanding problems.
Experience and demonstrated success working across cultures and on geographically dispersed teams.
