Reporting to:Head of Brand and Communications
Band:4.1
Department:Marketing
Role Purpose:
Responsible for developing and effectively implementing marketing activities for the brand and driving the harmonization of brand position
To manage the implementation of the integrated Brand & communication strategy at Telkom Kenya
Responsible for growing and building the brand so as to achieve budgeted revenue, customers and market share
Key Duties and Responsibilities:
Lead the integrated marketing process and guide execution of multi-platform plans, ensuring cohesive customer satisfaction across all touch points and leverage the brand promise
Initiate brand innovation programs in conjunction with various agencies for Above the line, Below the line, and digital teams
Spearheading the creative process (in conjunction with creative agencies) for marketing campaigns
Working with cross-functional to align and deliver brand activities in a timely manner
Support the development of the Brand Strategy inclusive of innovation and communication strategies that enable execution based on strong consumer insights and analyses.
Develop Business Brief for Communication initiatives and provide feedback to cross functional teams and to make sure got to market plans are developed and executed according to brief.
Support the development of Telkom activity calendar
Assisting with the proposal and development of the A&P in collaboration with sales and distribution.
Providing regular budget updates and forecasts throughout the year, conducting monitoring and evaluation initiatives and providing recommendations after the execution of all brand activities.
Conducting and reporting regular brand performance and health reviews
Develop and present a monthly competitor analysis report to the various stakeholders
Academic / Professional Qualifications
Bachelor’s degree in Marketing or Business related field from a recognized institution
5 to 7 years hands on experience in Marketing
Experience in brand development & project management
Professional Knowledge
Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking -Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Time Management – Managing one’s own time and the time of others.
Professional Skills:
Business acumen, strategic planning, project management, creativity, analytics, oral/written communication, matrix management, teambuilding and teamwork.
Organizational adaptation and flexibility
