Duties and ResponsibilitiesDevelop and execute content strategies to support brand objectives, increase brand awareness, and engage our audience across multiple channels, including but not limited to social media, website, blog, email, and video platforms.Create original, high-quality written, visual, and multimedia content, including articles, blog posts, social media posts, videos, infographics, and podcasts, that aligns with brand voice, style, and messaging.Collaborate with cross-functional teams, including marketing, design, and product development, to brainstorm and develop content ideas and campaigns that resonate with our target audience and drive engagement.Conduct research to stay informed about industry trends, competitor activities, and audience preferences, and leverage insights to inform content strategy and decision-making.Plan and schedule content calendar, ensuring timely delivery of content and alignment with marketing initiatives, product launches, and seasonal promotions.Optimize content for SEO and user experience, incorporating relevant keywords, meta tags, and formatting best practices to improve search visibility and rankings.Monitor and analyze content performance metrics, including engagement, reach, conversion, and ROI, and use insights to refine content strategy and improve performance over time.Stay up-to-date with emerging content formats, platforms, and technologies, and explore opportunities for innovation and experimentation to enhance content effectiveness and audience engagement.Engage with the community and respond to comments, questions, and feedback in a timely and professional manner to foster positive relationships and enhance brand reputation.Adhere to brand guidelines, editorial standards, and legal requirements, ensuring accuracy, consistency, and compliance in all content produced.Key Requirements Skills, experience and qualificationProven experience in content creation, copywriting, or journalism, with a strong portfolio showcasing a variety of written and visual content.Excellent writing, editing, and proofreading skills, with a knack for storytelling and creative expression.Proficiency in content creation tools and software, such as Adobe Creative Suite, Canva, WordPress, and social media management platforms.Strong understanding of content marketing principles, SEO best practices, and digital analytics tools (e.g., Google Analytics, social media insights).Creative thinker with the ability to generate innovative ideas and adapt content for different audiences, platforms, and formats.Attention to detail and a commitment to delivering high-quality work under tight deadlines.Excellent organizational and project management skills, with the ability to multitask and prioritize tasks effectively.Collaboration and teamwork skills, with the ability to work effectively with cross-functional teams and stakeholders.Passion for storytelling, digital media, and staying ahead of industry trends and best practices.
