Reports:Marketing ExecutiveJOB PURPOSETo ensure continuous favorable business growth for the hospital as well as favorable customer retention through innovative, strategic, cost-effective and high impact activities and engagements on all the digital platforms the hospital is engaged in.MAIN DUTIES AND RESPONSIBILITIESEnsuring continuous growth of the hospitals digital brand through increase of followers and overall outreach in line with hospital's Marketing Plan.Addressing all online inquires and managing business leads that originate from such avenues with the aim of increasing hospital business.Ensuring timely completion of creative artworks and designs required for various campaigns, promotions.Responsible for addressing videography and photography needs of the hospital.Advising and formulating strategic and innovative digital advertising and Marketing campaigns for the hospital.To ensure that the company website is easily found by the target audienceTo optimize website structure and content to drive relevant traffic to the website.He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achievedExecute eCommerce and social media strategies to meet revenue and growth targets.He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.The digital Marketer will be responsible for converting an online visit into online sales. Play a key role in the strengthening and implementation of the company's strategy Website data management and analysis.Strategy implementation and monitoring through data analysis and SOIContinually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenueEnsuring that payment options and promotional tabs are configured correctly.Monitoring website traffic and customer reviews to gauge responses to site updates.Analyzing sales-related data to predict future salesCollaborate with the team on improving marketing materials based on insights from the field.Always understand the current market trends including competitors and communicate such information to the management team.Provide excellent customer service and management to all customersOther strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising Ensuring existing accounts are active and trading favorable volumes with the hospital in line with facility targets, through constant engagements, follow-ups, updates, courtesy engagements and health talks.Addressing customer complaints (both corporate and non-corporate), knowing the nature of the complaint and forwarding it to the relevant parties for resolution and finalizing with a follow-up with the client.Ensure Outpatient process flow is smooth and at a favorable speed for majority of the clients.Addressing queues and responsible for dissolving the queues using proactive initiatives.Addressing patient or family complaints and coming up with solutions for the problems.Coordinating with other OPD HODs to ensure the operations in the unit are customer friendly.Management of feedback.MINIMUM REQUIREMENTS/ QUALIFICATIONSBachelor's Degree in BBIT, Marketing& Communication, or any other Business related field.At least 2 years of experience in Digital Marketing.Excellent data analytics and excel proficiency is a plus.PERSONAL CHARACTERISTICS & BEHAVIORSDemonstrable understanding of the strategic role of marketing and communication to impact on business resultsExcellent writing and editing skillsProblem-solving and analytical skills to interpret sales performance and market trend information.Must have the ability to develop and successfully execute and track marketing campaignsExcellent planning, and organizational skills with high integrityGood interpersonal skills.Able to work responsibly under pressure and unsupervisedQuick decision-making capabilities.Good understanding of the importance of customer experience.Experience in developing marketing and sales strategies.Communication skillsNegotiating skills
