Digital Marketing Executive (Outskirts Of Nairobi)

Qualifications:
Bachelor’s degree in Marketing, Digital technologies, or relevant field.

5 years of Proven working experience as a Digital Marketer or similar role.

Good knowledge of all different digital marketing channels: (Social media, Google AdWords and email campaigns and SEO/SEM)

Hands-on experience with Web analytics tools (e.g. Google Analytics) and CRM software.

Skills and experience in creative content writing.

Familiarity with web design & video marketing.

Analytical mindset and critical thinking.

Excellent interpersonal and communication skills.

Previous working experience within the Agriculture Industry-Optional.

Responsibilities

Key Responsibilities:
Assist the team in the development of the overall digital marketing strategy to build a lasting online connection with customers.

Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

Manage and maintain an online presence through owned media including website, mobile app, and email/CRM software.

Manage the creation of relevant and engaging digital content for publishing onto various online platforms.

Manage social media marketing campaigns on all Social media accounts (LinkedIn, Twitter, Facebook, YouTube.)

Manage digital advertising campaigns (SEM, Display, Social)

Manage online newsletters and promotional email campaigns and manage their distribution through various online channels.

Manage the website, keeping it up to date with relevant & creative content in line with metrics.

Conduct research on online market trends, brand’s audiences, competitors, and end-to-end consumer journey and provide suggestions for improvement.

Stay updated on emerging digital tools and platforms, trends, new technologies, and share insights with the marketing team.

Optimize the corporate website in collaboration with designers to improve user experience.

Prepare and manage a digital marketing campaign budgets in line with the overall.

Job Requirements
Required education

Required relevant work experience

Required languages: