Graduate Trainee Digital Marketing Executive

Responsibilities: Develop andimplement comprehensive digital marketing strategies to increase magazine subscriptions,focusing on audience acquisition and retention.
Utilize variousdigital channels, including but not limited to social media, email marketing, searchengine optimization (SEO), pay-per-click (PPC) advertising, affiliatemarketing, and content marketing to reach target audiences.
Conduct marketresearch and analyze audience insights to identify opportunities for growth andoptimization.
Collaborate withthe content team to create compelling and targeted messaging and content thatresonates with the target audience.
Manage andoptimize digital advertising campaigns across multiple platforms to ensure efficientspending and maximum ROI.
Monitor keyperformance indicators (KPIs) such as conversion rates, cost per acquisition (CPA),and customer lifetime value (CLV), and make data-driven decisions to improve campaignperformance.
Implement A/Btesting and other experimentation methods to optimize marketing campaigns andlanding pages for conversion.
Stay up-to-datewith the latest trends and best practices in digital marketing and subscription-basedbusinesses.
Track and reporton the effectiveness of digital marketing efforts, providing regular updates andinsights to stakeholders.
Qualifications: Bachelor's degreein Marketing, Business Administration, or a related field.
Provenexperience 2 years in digital marketing, focusing on driving subscriptiongrowth or e-commerce sales.
Strongunderstanding of digital marketing channels, including social media, email,SEO,PPC, andaffiliate marketing.
Experience withmarketing automation platforms, CRM systems, and analytics tools (e.g., GoogleAnalytics, Facebook Ads Manager).
Knowledge of thepublishing industry and subscription models is a plus.