Key Skills and Qualifications
? Bachelor’s degree or Diploma in a related field
? Qualifications in Graphic Design
? 5 Plus years’ experience in Graphic Design and digital marketing
? Experience working on E-commerce platforms
? Proficiency in Google docs would be an added advantage
? Skilled at using web-based applications and platforms
? Very creative with self-initiatives
? Good knowledge of social media, platforms and trends. Passionate about digital/social marketing, data and technology
? Ability to work in a fast-paced environment with excellent interpersonal skills.
? Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; develop innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention
Responsibilities
GRAPHIC DESIGN
· Develop overall brand design guidelines
· Develop, update, and upkeep design templates & resources.
· Inspire new creative ideas, out of the box design concepts that push the brand forward visually
· Keep the company at the leading edge of graphic design and techniques
· Conduct research that will be used as design content for marketing materials
· Effectively integrate the message the design should portray and help to ensure branding consistency and quality
· Developing interactive designs, concepts, graphics and layouts for product illustrations
· Develop materials and banners for social media marketing, email marketing and company websites
· Develop marketing designs for brochures, posters, flyers, banners, signage etc.
· Translate verbal concepts into striking, modern visual designs
· Ensure all designs and layouts conform to Company’s visual identity and branding guidelines
· Coming up with themed graphics for different regions
· Driving marketing campaigns using graphic designs
· Taking actual photos and videos for social media use
· Create short video clips / animations to enhance promotions
· Using own innovation and creativity to illustrate different concepts
· Create Google Ads banners and pop ups
Social Media Marketing
• Social media banners advert management in context to the industry
• Management of pop up adverts to website during traffics directed to website and also for online marketing
• Manage the team to constantly monitor discussions and comments on social media channels & respond/ interact in a very professional manner
• Manage and actively implement social media and other digital marketing methods while integrating new ideas on all the social media platforms
• Work with team to Convert fans/followers base to customers
• Develop strategy and implement a proactive process for capturing customer online reviews
• Monitor online ratings and respond accordingly
• Design, create and manage promotions and Social ad campaigns
• Identify and engage social media influencers and bloggers in adverts
• Work with team to increase traffic across all social media platforms
• Measuring results on a weekly basis to tying back objectives and achievements made by the ads and graphics
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO, Key words, AdWords and AdSense on Google
• Managing online brand and product campaigns to raise brand awareness
• Improving the usability, design, content and conversion of the company website
• Review new technologies and keep the company at the forefront of developments in digital marketing.
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 5 years
Required languages:
English (Spoken: fluent | Written: fluent)
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