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The Role Responsibilities
Responsible for driving and delivering the Corporate Affairs and Brand & Marketing strategies for the cluster, ensuring consistent and aligned delivery with the global agendas
Leads the combined Corporate Affairs and Brand & Marketing team to identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard
Fully accountable to the Cluster CEO and Cluster Client Business Heads (especially Retail and Commercial Clients where business is locally managed) for Corporate Affairs and Brand & Marketing activities, whilst ensuring their consistent understanding of both functions’ scope and deliverables.
Represents the interests of the region Corporate Affairs and Brand & Marketing functions on the Cluster Management Team and within the function Corporate Affairs and Brand & Marketing Management Teams to help ensures strategies are relevant.
Strategy
Determine the Corporate Affairs and Brand & Marketing strategies for the Cluster, working closely with the Country CEOs and Country Client Business Heads, ensuring alignment with the Group strategy
Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities
Work with the functions’ Cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank
Business
Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.
Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time
Drive digital strategy and effective use of digital platforms across the Bank
Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to Cluster and Country Management Teams, integrating them into Corporate Affairs and Brand & Marketing plans
Integrate the Brand strategy into the overall business strategy of the Bank working across Corporate Affairs and Brand & Marketing platforms, such as internal and external communication.
Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes
Lead the delivery of Corporate Affairs and Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel.
Drive brand awareness and consideration in the cluster and achieve targeted metric levels for the region.
Processes
Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M and CA to make sure end to end alignment is in place.
Proactively manage advertising and media agencies
Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
People and Talent
Work with the Cluster and Cluster CEOs to create a strong professional team of Corporate Affairs and Marketing professionals
Able to share and advise on best practices and emerging developments across the region
Enhance leadership capability and create a culture of talent development and empowerment in both functions. Champion capability and training requirements for the CA teams
Build in best practice to allow for solutions that are on message with the CA strategy globally and partner with COEs within CA and B&M to make sure end to end alignment is in place
Assess and measure the team’s activities to ensure alignment with plans, forecasts and capacity models.
Risk Management
Demonstrate shift towards anticipation of risk
Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures
Provide leadership and co-ordination of issues and crisis communications to the functions at Cluster and country levels
Governance
Accountability for the Corporate Affairs and Brand & Marketing budgets and scorecards.
Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the Cluster Corporate Affairs and Brand & Marketing teams
For Corporate Affairs, be Reputation Risk Control Owner’s representative, enforcing the associated policies and procedures across the Bank
Take responsibility for Corporate Affairs and Brand & Marketing achieving the outcomes set out in the Conduct Principles and Pillars.
Regulatory & Business Conduct
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Understand and ensure compliance with, in letter and spirit, all applicable laws, regulations and guidelines including those governing securities activities, company law, anti-money laundering, terrorist financing and sanctions; the Group’s policies and procedures; and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters.
Key Stakeholders
Internal
Group Head of Corporate Affairs & Brand & Marketing
Global Head, Brand and Marketing
Corporate Affairs and Brand & Marketing Management Group members
Cluster and Country CEOs
Cluster and Country Client Business Heads
Cluster and Country Functions Heads
External
Advertising agencies
Media agencies
Vendors and suppliers
Newspaper editors and journalists
Non-Governmental Organisations
Representatives in Central Government departments
Relevant professional PR bodies in key regions
Cluster peers in the industry and other sectors
Our Ideal Candidate
Strategic acumen
Conceptual thinking - able to structure and organise
Execution orientation - able to execute and deliver results
Service and customer centricity
Leadership and change agent
People management
Influencing and networking
Presentation and communication (written and speaking skills)
Ability to manage in a geographically and culturally dispersed environment
Experience in developing teams in diverse international organisations
In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy in to effective local operations
Excellent time management and working under tight deadlines
Apply now to join the Bank for those with big career ambitions.
