You will take care of
Strategy
Participating in the development of the overall business strategy and business plans for regions/MU. If required developing regional brand and category strategy and ensuring the adaption and implementation in the countries.
Plans and Forecast
Providing regional plans and forecast to corporate.
Pricing
Design brand pricing strategy to optimize sales and profitability (leading the process together with the financial and sales areas). Ensure compliance of recommended sales prices and net-net prices within global frameworks and initiate actions in case of deviations.
Product Campaigns/Launches
Support Country Units by developing and ratifying local adaptations to global product campaigns. Ratifying local “no-launch” decisions of global concepts.
Media and Digital strategy for Consumer Centricity
Develop and implement 360 degrees digital strategy integrating - Data, Content, Media and E commerce enabling consumer centricity and localization. Leverage and keep developing in-house content through the Digital studio.
Evaluating and developing communication & media strategy, understanding and developing digital capabilities in the team, developing and managing online/ digital strategy & KPIs, overseeing social media marketing strategy and content marketing.
Brand Performance and Development
Monitoring the brand performance (market share, brand equity, etc.) and brand development against sales/profit forecast and budgets in the Management Unit. Seeking and ensuring assessment of brand performance and development concerning marketing opportunities across Country Units.
Regional Integrated Innovation Management
Support regional innovation projects and providing local consumer insights/needs into the process.
Market & Consumer Insights
Define the necessary market research to be carried out in order to: understand the consumer and the market trends, monitor brand health, assess communications and/or launches, explore new business opportunities, always considering the local and/or MU scope. Therefore, generate action plans to accomplish the objectives.
Value Management, Localization
In cooperation with Supply Chain and the PC create new product ideas and implement projects of value management and localization to be closer to the local markets and to optimize the utilization of the PC Kenya.
Data
Providing regional data of price, market and competitor monitoring within the framework of corporate guidelines into global brand, innovation and category strategy and innovation pipeline.
Organisation and Processes
Monitoring the effective and efficient further development of all processes as well as the structure of the unit. Identifying organisational changes and measures for improvement of the organisation and initiate adequate measures.
Leadership
Guiding, motivating and developing the marketing team members. Coordinating local marketing team, with focus on the accomplishment of the company’s objectives, encouraging them to maximize their talents by means of specific goals.
What It Takes
University degree
10 years’ marketing experience, and in addition sales experience
International experience
Team leadership experience
Experience with digital marketing forms such as social media marketing and content marketing.
